Topic : generating revenue

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DC Metro adds 28 new digital ad displays to increase revenue

Management & Operations| September 14, 2016

Each digital display is expected to generate at least four times more revenue than the static ads they replace and significantly expand Metro’s digital advertising network.

First Transit, CommuteStream partner for targeted ad program

Management & Operations| September 8, 2016

First Transit is teaming up with CommuteStream to push more relevant and targeted monthly advertisements to the mobile devices of riders on public transit.

Management & Operations| July 28, 2016

MARTA, CommuterAds team for innovative advertising initiative

Every time a bus passes an advertiser’s location of choice, a 15-second audio spot plays through onboard speakers. To reinforce the audio message, a visual text message is displayed simultaneously on the same bus marquee that also provides passengers with route information.

Management & Operations| December 1, 2015

Transit-focused ad agency marks $1M revenue milestone for Dayton RTA

The company, Commuter Ads patented a way to send 15-second audio and digital text-scroll commercials wirelessly to bus riders.

Rail| November 11, 2015

D.C. Metro considers food sales, alcohol ads to raise revenue

Some Metro board members sounded less than enthusiastic about the idea, saying that selling food in stations will invite people to eat on trains and platforms, the report said.

Bus| May 26, 2015

Antelope Valley Transit experiments with digital bus ads

Other cash-strapped California transit agencies, facing rising operating costs, are watching the potentially lucrative test run with interest, as current state law restricts digital signage on buses to route and service information.

September 17, 2014

Selling Naming Rights Helps Transit Stay in the Game

Across the country, limited capital budgets are forcing transit agencies to find creative ways generate revenue to address their perpetually growing list of needs. Every dollar counts. Selling naming rights for properties (and routes, like Cleveland’s HealthLine) is one option for generating new income. In Philadelphia, SEPTA just announced its second station renaming — Jefferson Station, which serves SEPTA’s Regional (commuter) Rail in downtown Philadelphia.
Bus| May 13, 2014

NJ Transit may begin selling online ads to private firms

The two-year trial program would culminate in a report examining whether the ads brought in enough money to make them worth the state’s effort.
Management & Operations| July 29, 2013

N.Y. MTA to sell naming rights to subway stations

The first-of-its-kind plan comes amid projected deficits of $240 million a year through 2016.
Rail| October 9, 2012

Front-facing ads debut on N.Y. Metrocards

The ad appearing on the cards was purchased by The Gap, the iconic clothing retailer.
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