Topic : marketing

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Top 50 Motorcoach Fleets Focused on Growing Business, Recruiting Drivers

Motorcoach| December 29, 2017

While finding drivers and maintenance personnel is still a real issue for operators, many have not only used the web to revamp their approach to recruit drivers, but also market their operations to increase utilization rates. New for 2018, this year’s list is ranked by most motorcoaches, rather than most vehicles as it has in the past.  

3 Ways to Boost Your Motorcoach Business Online

Motorcoach| May 3, 2017

It is now necessary to not only have a website but to learn how to drive traffic to it using organic Search Engine Optimization, Search Engine Marketing, and/or social media. While the steps an operation can take are relatively cheap and simple, they do require a bit of time and manpower.

Rail| November 23, 2016

Anatomy of a Rail System Shutdown, Reconstruction

In order for scheduled repairs to take place when subway ridership was at its lowest all year, the Maryland Transit Administration undertook an unprecedented plan to shut down the central core of the 33-year-old subway system for 21 days.

Management & Operations| November 3, 2016

Pittsburgh's Port Authority launches fare change outreach campaign

In April, board members approved sweeping changes to the agency's fare policy, including the replacement of multiple fare zones with a single-zone fare.

Management & Operations| July 28, 2016

Metra seeks bid for official rideshare partner

Agency seeks marketing partner to address first mile/last mile challenges, while raising non-fare revenue.

Management & Operations| June 9, 2016

Sound Transit taps FCV as user-centered design partner

A new engagement, this will see FCV work with Sound Transit to transform the way they serve their riders' needs online and across channels.

Management & Operations| May 30, 2016

Los Angeles DOT turns to Snapchat to market bus services

The agency created a geofilter allowing any user of Snapchat in the area to select the LADOT Transit filter showcasing LADOT Transit’s DASH and Commuter Express buses.

Bus| July 31, 2015

BusCon 2015 to offer perspective on the bus industry’s fastest growing customer base

This event offers one location where anyone involved with buses, including public transit and private companies, can meet to build business connections, learn from successful leaders in the field and discover new solutions to the everyday challenges they face.

Bus| October 16, 2014

APTA announces AdWheel Award winners

Over 500 entries competed this year in the five categories of print, electronic, campaign, special event and social media.
Management & Operations| July 25, 2014

Thirty dancers hype D.C. Silver Line opening in new ad

Agency will begin airing the ad Saturday afternoon following the grand opening ceremony.
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