Topic : marketing campaign

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How Reverse Commutes Can Help Reshape Rail Ridership

Rail| September 12, 2018

Keolis and the MBTA partnered on a revenue-incentive agreement
that includes an integrated, first-of-its-kind marketing campaign to increase ridership through reverse commuting and leisure travel.

LYNX marketing team wins 1st place awards from FPTA

Management & Operations| October 30, 2017

The team earned one of the awards for Electronic Media/Audio-Visual and Digital Media for the LYNX Technology Video.

Management & Operations| October 16, 2017

Denver RTD commuter rail campaign wins APTA AdWheel Grand Award

This campaign resulted in over 255 million multimedia impressions over a three-month period, drew 100,000 people to opening events and introduced the phrase "Train to the Plane" into the public lexicon.

Rail| September 14, 2017

Amtrak campaign touts benefits of train over air, car travel

The marketing campaign, "Break the Travel Quo," showcases clever videos that depict some of the most prevalent pain points of modern day travel.

Motorcoach| November 5, 2015

Greyhound reinvents bus travel booking with redesigned website

New Greyhound.com focuses on simplifying the booking experience, providing more information for customers and further demonstrating the brand's transformation.

April 7, 2015

Marketing campaign spreads 'love' to boost bus, rail ridership

At the Denton County (Texas) Transportation Authority (DCTA), we’re constantly looking for unique ways to engage with passengers, generate brand awareness and increase ridership. This year with Valentine’s Day being on a Saturday, we saw a great opportunity to launch a campaign in which passengers could ride DCTA’s A-train commuter rail and Connect Bus for free on Valentine’s Day all day by saying “Be Mine” to the agency’s rail and bus operators. With low-trending ridership in February, we needed to find a way to increase ridership and brand awareness within Denton County and surrounding cities. Launching the Valentine’s Day promotion definitely would help us achieve this.

Bus| November 4, 2014

Video: San Luis Obispo's El Transporte marketing video

The debut of the Luchador SLO Transit hero known as El Transporte for the agency's new marketing campaign

Management & Operations| January 15, 2014

Texas' DCTA launches new marketing campaign

The agency is looking to increase A-train ridership by encouraging current and potential passengers to ride its commuter rail to avoid heavy traffic on I-35E for a hassle-free commute.
Accessibility| November 15, 2013

Phoenix Valley Metro's reduced fare campaign set to music

Valley Metro's Reduced Fare program helps youth, seniors and persons with disabilities save money on all their transit needs. The latest and final Notes campaign video combines the talent of local indie, funk rock band Black Carl and animation to show how easy it is for students ages 6 to 18, seniors and disabled passengers to take advantage of discounted fares on Valley Metro buses and trains.

Bus| March 7, 2013

N.C. transit wins awards for videos

Triangle Transit and GoTriangle have been honored with three national transit awards for the video “#flipfortransit.” “#flipfortransit” was released in September 2012, after seeing four athletes that used free running and parkour on the North Carolina State University campus. They were filmed using public transit to get around Chapel Hill, Durham and Raleigh.
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