Topic : naming rights

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Cleveland RTA's unveil newly branded MetroHealth Line buses

Bus| December 7, 2017

The MetroHealth Line was developed as part of a naming rights agreement between RTA and The MetroHealth System, executed earlier this year, to rebrand the No. 51 family of routes. Those routes have the second highest bus ridership after the HealthLine.

Cleveland RTA partners with medical group to rebrand key route

Management & Operations| September 21, 2017

Revenue from the MetroHealth Line sponsorship will be used to upgrade landscaping and bus stations along the route.

Management & Operations| August 10, 2017

Sacramento RT, city exploring selling naming rights

Transit agency has hired a sponsor-headhunter company in hopes of making extra cash by selling naming rights to local companies for its light rail lines and stations.

Management & Operations| July 11, 2017

WMATA looking for ways to boost ad revenues

The most controversial of the revenue-generating ideas is expected to be the sale of station naming rights, which is currently forbidden by board policy. The board was firmly against the idea of selling naming rights in 2012.

Management & Operations| February 24, 2017

L.A. Metro reconsidering selling naming rights for trains, stations

Since board approval in December, the staff received new information from the Los Angeles County Counsel’s Office saying corporate naming decisions by Metro could lead to free speech entanglements

Management & Operations| December 8, 2016

L.A. approves selling naming rights to lines, stations

A marketing company could be hired by early next year to entertain offers and assign prices for naming rights of hundreds of Metro assets, the report said.

Rail| August 31, 2016

Cincinnati unveils new branding for streetcar

The new design, name and logo are part of the recently announced naming rights sponsorship with Cincinnati Bell.

Rail| August 23, 2016

Cincinnati Streetcar signs up naming rights sponsor

Cincinnati Bell will pay $340,000 per year for 10 years under the agreement.

Rail| December 23, 2015

Detroit streetcar on forefront of branding for public transit

Selling the naming rights for an entire mass transit system puts Detroit future streetcar on the forefront of a trend in public transportation, say several industry analysts.

University| August 31, 2015

U. of Colorado, Denver RTD reach naming rights agreement

Contract will cover the A Line commuter rail from Union Station to Denver International Airport (scheduled for 2016 opening), as well as ads on the Flatiron Flyer bus rapid transit line that runs along US 36 from Union Station to Boulder.

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