Topic : PSA

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[Video] Dumb Ways to Die - Case Study

Security and Safety | January 21, 2016

Young people don't listen to safety messages, so how do you get them to stop being unsafe around trains? By making it the dumbest way to die. This case study shows how this thought led to the development of the "Dumb Ways to Die" video as a safety message for Metro Trains in Melbourne, Australia, which went from viral video to an award-winning phenomenom. Published on Jun 18, 2013

Operation Lifesaver Awards $204K for Crossing Safety Campaigns

Security and Safety | August 12, 2015

These state programs will use the funding to spread “See Tracks? Think Train!” safety messages via television, radio, billboards, sporting events and movie theatre advertising;  create eye-catching displays for public education at large events; and target students, school bus drivers, Spanish-speaking populations and the news media to raise awareness about the dangers near tracks and trains.

Rail| June 3, 2015

Operation Lifesaver introduces new video PSA

Operation Lifesaver launched the “See Tracks? Think Train!” campaign in 2014 and developed this new VPSA in response to an increase in 2014 railroad crossing incidents. Preliminary 2014 statistics from the FRA cite an increase of 8.9% in crossing incidents and 16.4% in crossing-related deaths; crossing-related injuries fell 13.3%.

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