Management & Operations

MBTA writes new ad policy to curb lawsuits

Posted on April 1, 2002

The Massachusetts Bay Transportation Authority (MBTA) overhauled its advertising policy and clearly defined its guidelines as a way of deterring lawsuits, which have cost the system hundreds of thousands of dollars to battle. Ads involving abortion rights, the AIDS Action Committee and ads decrying cruel animal traps are examples of advertising that have been denied placement by the system. Advertisers protesting this action have involved the MBTA in several lawsuits over the years. The system is currently embroiled in a 11/2-year-old federal lawsuit with Change the Climate, a Greenfield-based group, over pro-marijuana ads. The MBTA has spent about $560,000 so far fighting this suit, which is still in litigation. Previously, the MBTA did not have a written advertising policy in place. Ads were reviewed by the marketing and communications department, legal representatives and representatives of the general managers’ office, basing their decisions on whether the ads were deemed obscene, violent or harmful to children, and if they denigrated groups based on gender, race or political affiliation, said Lydia M. Rivera, MBTA spokeswoman. “There really isn’t anything new to this policy. We’ve just tightened it to clear up some loose ends that might be misinterpreted, and strengthened it,” Rivera said. The new policy includes guidelines, which still require approval from the MBTA’s board, that state the transit agency will not display or maintain any advertisements that are demeaning or disparaging, promote the use or sale of tobacco, contain an image or depiction of a firearm, contain profanity or promote adult-oriented goods or services. MBTA General Manager Michael H. Mulhern will now be a part of the review process, determining if the ads fall into the set categories. “We are confident that [the policy] will curtail the number of suits and give people a clear definition of what the guidelines are without any question,” Rivera said. Although some ads that may have been rejected in the past will be reconsidered, such as a recently banned church ad, Rivera states that the pro-marijuana ads will still not be allowed placement. “The policy is conservative in a good way,” Rivera said. “Boston, overall, is a conservative town.”

View comments or post a comment on this story. (0 Comments)

More News

Port Authority CEO making review of fare enforcement policy a priority

The proposed policy would use armed policy officers to enforce fare payment.

Chicago RTA approves 5-year 'Invest in Transit' strategic plan

New regional plan sets a bold, yet practical, vision for “public transit as the core of the region’s robust transportation mobility network.”

TriMet Board names single finalist in GM search

Doug Kelsey joined the agency in 2015 and quickly improved the overall on-time performance of the transit system.

UTA's free-fare day adds 29K riders

The agency said the single-day ridership on FrontRunner commuter trains was up by 66% for a total of 30,016 boardings, while ridership on the TRAX light rail was up by 32%, for a total of 79,825 boardings.

Capital Metro selects new President/CEO

Randy Clarke has served as the VP, operations and member services, at the American Public Transportation Association since April 2016.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close