Management & Operations

Survive tough times with tenacity

Posted on January 1, 2003

It would be easy to bemoan the state of the motorcoach industry, based on the troubles of the past few years. September 11, of course, put an exclamation point to the challenges facing the operators of tour and charter buses. The result has been numerous cancellations, a slowdown in bookings, higher insurance rates, reduced equity on used equipment and tougher requirements for buying new equipment. The list could go on, but it’s already long and painful. Much of the pain has been generated from external and uncontrollable forces. Leisure travel, in general, has yet to recuperate from the terrorist attacks, but the tour and charter bus industry was especially hard hit because of its reliance on visitors from other states and overseas, the type of tourists who stayed home in droves after the September 2001 atrocities. Things don’t sound too good, do they? Plenty of bright spots But 2002 wasn’t all gloom and doom. As noted in our special feature on successful bus companies (“7 Most Innovative Motorcoach Operators”), some operators have found ways to survive — and thrive — during these challenging times. Some of the strategies applied by these companies include diversification of services, extra attention to driver hiring and training, addition of onboard technologies such as GPS tracking and Internet and e-mail connectivity, upgrading of the fleet, hiring an outside management consultant and computerization of the maintenance shop. That’s not to say, however, that their strategies will work for everyone. Successful operators know what their customers are looking for, which may not be a free connection to the Internet or gourmet coffee. In some ways, Darwin’s theory of survival of the fittest comes into play. Those companies that properly adapt to shifting environmental challenges will survive to, er, procreate another day. Meanwhile, the dinosaurs of the industry are being forced into extinction. How do you avoid being a dinosaur? Look beyond yourself Use your head — and your feet. First, make grassroots connections within your community. Be proactive in developing relationships with people in your own backyard. If you haven’t already done this, get involved with the chamber of commerce, local service organizations and transportation groups. It goes without saying that you should join all local or state motorcoach associations. Do more than join, however. The best way to learn is to become an active participant, such as a committee or board member. When someone asks for volunteers, be the first person to raise your hand. Fortunately, the motorcoach industry has a couple of resource-intensive national associations that provide excellent support to their members. Anyone serious about succeeding as a tour and charter bus operator should belong to the American Bus Association (ABA) or United Motorcoach Association (UMA). Many companies belong to both. The ABA and UMA not only provide massive amounts of information about legislative matters, regulatory issues and operational and technical concerns, they also bring together their members for annual meetings that include robust educational programs as well as trade shows that features the latest products and services from the supplier community. All of these things go a long way to helping the motorcoach industry through tough times. But the buck always falls back on your desk, doesn’t it? Embrace every opportunity to improve yourself and your operation and maybe, just maybe, you won’t go the way of the dinosaur.

View comments or post a comment on this story. (0 Comments)

More News

King County Metro launches mobile ticketing app

The Transit GO Ticket app pilot project was created under contract by Bytemark, which has similar systems in use in Austin, Texas; Massachusetts DOT; and Atlanta.

L.A. approves selling naming rights to lines, stations

A marketing company could be hired by early next year to entertain offers and assign prices for naming rights of hundreds of Metro assets, the report said.

2 finalists chosen for new job as head of New Orleans RTA

The executive director job, which comes with a salary of up to $185,000 a year, was first spelled out in a 2015 contract between the RTA and its operator, Transdev.

First Transit to pilot autonomous vehicle passenger shuttle

The AV passenger shuttle will run a fixed-route stopping at designated stops within an office park. The pilot will begin with two vehicles — each with a customer service agent onboard for passenger questions and information.

Luminator introduces 'Get Real' repair service program

While a basic repair service program was in place, Luminator has restructured and formalized the program to improve service and market competitiveness.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close