METRO Magazine Logo
MenuMENU
SearchSEARCH

Motorcoach operator launches nonprofit to help underprivileged students

Thrasher Brothers Trailways in Birmingham, Ala., spearheads the formation of the Educational Foundation Trust.

by Joan Shim
February 15, 2007
2 min to read


Jim Thrasher, owner of Thrasher Brothers Trailways in Birmingham, Ala., saw that the same schools were always hiring his motorcoaches for field trips, and he wondered about the other schools. He learned that it was the parents who paid for the trips, not the schools, and some parents couldn’t afford to send their children.

“That’s when I came up with the idea of forming Educational Foundation Trust (EFT) Inc.,” Thrasher said.

Ad Loading...

EFT, which includes educators and members of the Alabama Motorcoach Association, aims to provide free field trips to at-risk Alabama schools. At-risk status is determined by students’ standardized test performance and the percent of students using the state’s free lunch program.

The group is moving fast to apply for federal, state and corporate funding to cover the cost of transportation, lunches and admissions fees.

“We’re going to corporations like Coca-Cola — large corporations — because the cause is education for disadvantaged children,” Thrasher said.

The nonprofit conducted its first official field trip on Jan. 25 with the fourth-grade students from Whatley School.

“We took them to Dexter Avenue King Memorial Baptist Church in Montgomery, the capitol and the governor’s mansion, and we had a free lunch in the park,” Thrasher said.

Ad Loading...

“It was incredible to think that some of those kids had never been out of Jefferson County,” Thrasher added.

EFT’s goal this year is to take 8,500 students from Jefferson County and Alabama’s Black Belt region on similar trips to historical and cultural sites. Thrasher Brothers, which has been giving educational tours in Alabama for 30 years, will take the lead in organizing the trips.

Thrasher also wants to take high school juniors and seniors on trips to car manufacturing plants in Alabama to expose them to higher-paying job opportunities.

“Our main focus is to get the disadvantaged kids an education equal to the other kids in the city that can go to Montgomery or Washington (D.C.). They hear about it, but they never get to go,” said Thrasher.

Topics:Management
Subscribe to Our Newsletter

More Management

Managementby StaffMarch 19, 2026

People Movement: The Latest from TARTA, STV, and More

METRO’s People Movement highlights the latest leadership changes, promotions, and personnel news across the public transit, motorcoach, and people mobility sectors.

Read More →
A BART railcar
Managementby StaffMarch 19, 2026

BART Monetizes Empty Parking With New Online Leasing Tool

BART began offering select parking lots to non-BART riders to generate new revenue to help address its FY27 $376M operating budget deficit brought on by remote work.

Read More →
MTA Chair & CEO Janno Lieber sits with a customer service employee and takes calls.
Managementby Elora HaynesMarch 19, 2026

Transit Agencies Nationwide Celebrate 2026 National Transit Employee Appreciation Day

Agencies across the U.S. honored transit workers on March 18, recognizing the essential roles they play in keeping communities moving daily.

Read More →
Ad Loading...
Cover for METROspectives with Inez Evans Benson
ManagementMarch 18, 2026

Inez Evans-Benson on Leadership and the Future of Transportation

Drawing on decades of industry experience, Evans-Benson offered insights into the differences between the two, along with tips for better customer engagement and more.

Read More →
An RTC of Washoe County bus driving down Virginia Street.
Managementby StaffMarch 18, 2026

Keolis Lands 3 Contract Renewals

The renewals include continued operations at Fort Lauderdale-Hollywood International Airport in Florida; the PRTC in Virginia; and RTC Washoe in Nevada.  

Read More →
A MARTA employee using the new Better Breeze fare ticket machines.
Managementby StaffMarch 17, 2026

MARTA’s New 'Better Breeze' Fare System Nears Launch

The new system introduces tap-to-pay, touchscreen kiosks, and updated Breeze cards, with both old and new systems running through May.

Read More →
Ad Loading...
A wide angle view of two MTA buses with three people walking between them.
Managementby StaffMarch 16, 2026

Proposed Auto Insurance Reform Would Save New York’s MTA Millions Annually

The governor’s proposed auto insurance reforms could save the agency $48 million annually by limiting payouts in crashes where buses are not primarily at fault.

Read More →
paratransit bus
SponsoredMarch 16, 2026

Measuring the True Cost of Paratransit Fleets

What truly drives the cost of a paratransit fleet? Beyond the purchase price, seven operational factors quietly determine maintenance frequency, downtime, and long-term service reliability. This whitepaper explores how these factors shape lifecycle cost and what agencies should evaluate when selecting paratransit vehicles.

Read More →
Cover photo for METROspectives with The Bus Coalition
Busby Alex RomanMarch 13, 2026

Inside The Bus Coalition’s Push for Stronger Federal Transit Investment

In this conversation, TBC’s Executive Director Ed Redfern, President Corey Aldridge, and Washington Representative Joel Rubin outline the coalition’s key policy priorities, the challenges facing transit agencies, and how industry stakeholders can work together to strengthen the voice of bus transit at the federal level.

Read More →
Ad Loading...
Amanda Wanke
Managementby StaffMarch 13, 2026

Des Moines DART CEO Joins Minneapolis Metro Transit

Amanda Wanke, who has worked at DART for 10 years, including the past 2½ years as CEO, will join Metro Transit as deputy chief operating officer, operations administration.

Read More →