Management & Operations

L.A. Metro debuts digital subway advertising

Posted on June 26, 2008 by Metro Staff

The Los Angeles County Metropolitan Transportation Authority (Metro) debuted a new electronic LED advertising display on the Metro Red Line subway in May, the first such system in North America.

The two-year pilot project installed and operated by Sidetrack Technologies Inc., will display 15-second advertisements visible to passengers on northbound trains between the Hollywood/Highland and Universal City stations. Advertisers are expected to include film, television shows, retailers and other national advertisers.

The project will generate at least $240,000 per year in additional rail operating revenues for Metro. All fabrication, installation and maintenance costs are borne by Sidetrack Technologies.

The LED system is composed of 360 digital strips that light up at timed intervals as the train passes the subway wall, blending together to form a smooth-flowing video presentation. The system will be controlled remotely via Internet from Sidetrack’s headquarters in Winnipeg, Canada. It has the capability to rotate ads and show different ads at certain times of the day or specific ads for passengers going in different directions.

The test ad featured a preview of the Warner Brothers movie “Speed Racer.” Digital tunnel advertising displays have been installed in other international cities, including London, Singapore and Beijing.

View comments or post a comment on this story. (0 Comments)

More News

HART leasing Teslas to expand rideshare program

The HART HyperLINK program partners with Transdev to provide direct connections from door to bus stop through an on-demand ride-hailing service similar to Uber,

WTC Oculus safety improvements possible following death of woman

Jenny Santos plunged from the C1 level escalator early Saturday morning as she was grabbing her twin sister's hat. She was brought to Bellevue Hospital and pronounced dead.

New mobility website to track Washington, D.C. traffic congestion

The dynamic web tool shows the District’s state of mobility for surface transportation modes and outlines DDOT’s recommendations for managing and operating built infrastructure to meet growing demand.

McDonald Transit/RATP Dev to operate Fla. transit service

Will provide management of the operations and vehicle maintenance for Lake County’s LakeXpress, fixed-route service and the paratransit service, Lake County Connection.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close