Management & Operations

L.A. MTA changes brand name and logo

Posted on January 9, 2004

The nation’s second largest transit property, the Los Angeles County Metropolitan Transportation Authority (MTA), has revised its logo and officially chosen “Metro” as the brand name for all of the agency's services.

MTA officials said the intent is to build on the recognition of popular MTA transportation options such as the Metro Bus, Metro Rapid and Metro Rail, while linking all services under a universal name.

The change will be ushered in with a newly designed “M” symbol on vehicles, letterheads, signs and the agency’s Website. The new logo is legally trademarked by MTA.

"We're not changing the corporate name," said Roger Snoble, CEO of MTA. "At the same time, however, we feel it's important to have an easily identifiable name for all of the products, programs and services the agency provides."

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