Management & Operations

L.A. MTA changes brand name and logo

Posted on January 9, 2004

The nation’s second largest transit property, the Los Angeles County Metropolitan Transportation Authority (MTA), has revised its logo and officially chosen “Metro” as the brand name for all of the agency's services.

MTA officials said the intent is to build on the recognition of popular MTA transportation options such as the Metro Bus, Metro Rapid and Metro Rail, while linking all services under a universal name.

The change will be ushered in with a newly designed “M” symbol on vehicles, letterheads, signs and the agency’s Website. The new logo is legally trademarked by MTA.

"We're not changing the corporate name," said Roger Snoble, CEO of MTA. "At the same time, however, we feel it's important to have an easily identifiable name for all of the products, programs and services the agency provides."

View comments or post a comment on this story. (0 Comments)

More News

Yoder appointed treasurer of Mid-Size Bus Manufacturers Assoc.

Kim Yoder is the national sales manager for ARBOC Specialty Vehicles LLC.

Denver RTD commuter rail campaign wins APTA AdWheel Grand Award

This campaign resulted in over 255 million multimedia impressions over a three-month period, drew 100,000 people to opening events and introduced the phrase "Train to the Plane" into the public lexicon.

Uber, Lyft reduces transit usage, increases vehicle miles, report finds

The author of the report, Regina Clewlow, said in a statement that although ridehailing is complementary to transit and helps reduce vehicle ownership, ridehailing services are facilitating a shift away from more sustainable modes of transportation.

Palm Tran Helps Transport Pets after Hurricane Irma

Palm Tran utilized four buses, included a 60-foot articulated bus, for transporting the pets. The effort involved multiple trips and took two days.

APTA GM Question of the Day: What are you doing to attract the next generation of talent to your agency?

METRO asked some of the top execs in the industry what they are doing to recruit the next generation of transportation leaders.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close