Blue Bird consolidates divisions, forms 'Coachworks'

Blue Bird will consolidate its coach, luxury motor home and commercial bus divisions to form Blue Bird Coachworks (BBC). The establishment of BBC is an important step in the overall plan to grow the company's non-school bus business, said Blue Bird CEO Jeff Bust. As part of the consolidation, Wayne Joseph will become vice president/general manager of BBC, and Richard Maddox will become vice president of sales and marketing.