Management & Operations

TTC to feature digital ads on subway

Posted on December 22, 2004

A new plan is underway to bring television and digital advertising into subway trains in North America.

The Toronto Transit Commission plans to be the first public transit system in North America to employ such technology, which will be tested this spring, according to The Globe.

The “smart ads” will deliver news, weather and continuing commuter updates from the TTC to about 850,000 riders.

The ads will include customized messages based on the TTC rider’s location. It will not only advertise the pizza franchise, but also give directions to the nearest pizza location.

There will be four 17-inch screens in each car, and up to eight 40-inch screens on each platform.

The ads will occupy half of the screen, while the other half will get news and weather information updated as the train passes through each station.

The technology is being developed by Onestop Network, a Toronto-based private firm, which will begin a three-month service trial in May or June. The company plans on adding interactive services, which could allow people to use their own laptops or handheld computers on the subway.

View comments or post a comment on this story. (0 Comments)

More News

Lyft will show CTA, Metra schedules on its app

Chicago is the fifth city in which Lyft rolled out the new feature, called Nearby Transit.

WMATA selling surplus property to cut costs, generate revenue

Properties in Maryland, Virginia, and the District have potential for commercial, residential, and/or mixed-use development.

Voith appoints new director of rail for North America

Garrett Goll has 10 years of experience in the rail industry.

VTA chief receives 'Lifetime Achievement Award' from university group

During her 30-plus-year career, Fernandez has served in leadership roles at some of the largest transportation agencies in the U.S.

Kooistra appointed GM of Minneapolis' Metro Transit

Kooistra will replace Brian Lamb, who is not being re-appointed. Lamb has served as GM since 2004.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation