The American Bus Association (ABA) Marketplace 2008 held Feb. 2-7 in Virginia Beach, Va., will offer delegates the choice of receiving important text messages on their cell phones using SMS technology and the new Internet domain extension .mobi, short for mobile.
"Goaba.mobi" will include everything from a day-by-day Marketplace schedule to messages for buyers and sellers to use when they are conducting business on the floor.
Mobile marketing, the term for this innovative communications technology, is the use of the mobile phone for promoting products and services.
Customized mobile software enables ABA to create and send text message marketing campaigns in real time throughout the duration of the event.
ABA worked with its mobile marketing partner, ITI Marketing Inc, to develop Goaba.mobi and to create the ABA text messaging platform including key words that identify ABA suppliers and buyers, and decide what action should be taken when a message is sent to it.
To sign up, log onto ABA’s special new website section: http://www.buses.org/node/771.