Management & Operations

ABA to send messages to show attendees via text

Posted on January 17, 2008

The American Bus Association (ABA) Marketplace 2008 held Feb. 2-7 in Virginia Beach, Va., will offer delegates the choice of receiving important text messages on their cell phones using SMS technology and the new Internet domain extension .mobi, short for mobile.  

"" will include everything from a day-by-day Marketplace schedule to messages for buyers and sellers to use when they are conducting business on the floor. Mobile marketing, the term for this innovative communications technology, is the use of the mobile phone for promoting products and services.  

Customized mobile software enables ABA to create and send text message marketing campaigns in real time throughout the duration of the event. ABA worked with its mobile marketing partner, ITI Marketing Inc, to develop and to create the ABA text messaging platform including key words that identify ABA suppliers and buyers, and decide what action should be taken when a message is sent to it.  

To sign up, log onto ABA’s special new website section:

View comments or post a comment on this story. (0 Comments)

More News

LA Metro taps Parsons to modernize RIITS communications

Provides transportation operations a consolidated, data-rich, and near real-time source of information for transportation in Southern California via an interface that allows for coordinated transportation management throughout the region.

NJ Transit reinstates MCI Commuter Coach order

In July 2016, New Jersey Gov. Chris Christie had issued Executive Order No. 210 directing the immediate and orderly shutdown of all ongoing work funded under the TTFA.

New transit planning group director joins HNTB

Steven Greene will be responsible for the development and support of the firm’s expanding multimodal transit planning practice, focusing on transit and corridor studies.

President of McDonald Transit announces his retirement

Robert Babbitt will continue to stay involved in with the company, working as a consultant and helping ensure a smooth transition to new leadership.

Gannon appointed to permanent GM post for King County Metro

Gannon, 47, served as interim GM from March 2016 until now. He was Metro Deputy GM from 2013-2016, and Human Resources manager for the King County DOT from 2011-2013.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close