Management & Operations

ABA to send messages to show attendees via text

Posted on January 17, 2008

The American Bus Association (ABA) Marketplace 2008 held Feb. 2-7 in Virginia Beach, Va., will offer delegates the choice of receiving important text messages on their cell phones using SMS technology and the new Internet domain extension .mobi, short for mobile.  


"Goaba.mobi" will include everything from a day-by-day Marketplace schedule to messages for buyers and sellers to use when they are conducting business on the floor. Mobile marketing, the term for this innovative communications technology, is the use of the mobile phone for promoting products and services.  


Customized mobile software enables ABA to create and send text message marketing campaigns in real time throughout the duration of the event. ABA worked with its mobile marketing partner, ITI Marketing Inc, to develop Goaba.mobi and to create the ABA text messaging platform including key words that identify ABA suppliers and buyers, and decide what action should be taken when a message is sent to it.  


To sign up, log onto ABA’s special new website section: http://www.buses.org/node/771.

View comments or post a comment on this story. (0 Comments)

More News

SinglePoint, Passengera align to provide infotainment platform

The powerful passenger infotainment solution will be on display at SinglePoint’s booth #720 at the 2017 UMA Expo in St. Louis.

Sound Transit ridership up 23% in 2016 systemwide

Ridership growth particularly picked up late in the year. Average weekday ridership during the fourth quarter increased 27.9% over the same period in 2015, with light rail weekday ridership growing 83.8%.

Findings of Toronto transit report kept secret from public

In June, the City paid the firm to provide business case analyses for several projects planned by the city, including Mayor John Tory’s original “SmartTrack” idea for additional stops along the GO Transit rail line travelling through Toronto, and the controversial one-stop Scarborough subway extension.

HART leasing Teslas to expand rideshare program

The HART HyperLINK program partners with Transdev to provide direct connections from door to bus stop through an on-demand ride-hailing service similar to Uber,

WTC Oculus safety improvements possible following death of woman

Jenny Santos plunged from the C1 level escalator early Saturday morning as she was grabbing her twin sister's hat. She was brought to Bellevue Hospital and pronounced dead.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close