Management & Operations

ABA to send messages to show attendees via text

Posted on January 17, 2008

The American Bus Association (ABA) Marketplace 2008 held Feb. 2-7 in Virginia Beach, Va., will offer delegates the choice of receiving important text messages on their cell phones using SMS technology and the new Internet domain extension .mobi, short for mobile.  

"" will include everything from a day-by-day Marketplace schedule to messages for buyers and sellers to use when they are conducting business on the floor. Mobile marketing, the term for this innovative communications technology, is the use of the mobile phone for promoting products and services.  

Customized mobile software enables ABA to create and send text message marketing campaigns in real time throughout the duration of the event. ABA worked with its mobile marketing partner, ITI Marketing Inc, to develop and to create the ABA text messaging platform including key words that identify ABA suppliers and buyers, and decide what action should be taken when a message is sent to it.  

To sign up, log onto ABA’s special new website section:

View comments or post a comment on this story. (0 Comments)

More News

NorthEast Charter joins IMG network

The company joins IMG’s Cyr Bus Lines in serving the state of Maine and surrounding areas.

TriMet's GM McFarlane to retire

He led the expansion of TriMet’s light rail system, which has become a national model for integrating land use and transportation planning, policy and development.

Nashville mayor unveils $5.2 billion transportation plan

It includes 26 miles of Nashville’s first-ever light rail system, four rapid bus routes, a dramatic increase in the service and frequency of the bus system, and a strategy of service and infrastructure improvements.

RATP Dev North America adopts one brand

Rebranding of McDonald Transit and RDMT simplifies client interactions by immediately connecting clients to the parent company in North America.

MV Transportation names IT exec to CEO post

Kevin Jones joins MV from DXC Technology, a publicly traded IT services company, where he served as sr. VP and GM of the Americas region.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close