Chicago Transit Authority (CTA) president Ron Huberman unveiled the first piece of the CTA’s digital communications network – a new digital advertising display board mounted on the curb side of an in-service bus.
The CTA will test the durability and power consumption of the digital display board on one of its buses for a six-week pilot. With the addition of this latest advertising medium, the CTA is expected to generate approximately $101 million over 10 years.
The testing of the digital advertising display board is the first phase of implementation of a new digital communications network. In April 2008, the Chicago Transit Board authorized a 10-year contract for Titan Outdoor to sell digital advertising on CTA buses and across the rail system. Under the agreement, Titan will be responsible for the purchase, installation, maintenance and repair of more than 1,500 digital display boards installed on 100 buses and 144 rail stations.