Titan Worldwide has signed a multi-million dollar deal with
Litelogic, the UK-based digital advertising network solutions innovator, to
receive and display Bus King sized screens on transit authority buses, starting
with tests in New York and Chicago.
Litelogic’s proprietary Litecast software platform and GPS
tracking system enables advertisers to choose where and when their advertisement will
be screened. These new LED screens will be fitted with GPS technology and
powered by Litelogic’s proprietary Litecast software platform, so that they can
be instantly changed to reflect their location.
By the year end, it is expected that numbers will increase
from an initial 100 buses to a total of 300, with 200 potentially deployed in New York, and 100 in Chicago.
This is the first digital bus
advertising launch in North America.