Management & Operations

Environmental Defense Fund launches transit campaign

Posted on November 18, 2008

The Environmental Defense Fund, a national, nonprofit organization, has launched a new ad campaign, calling for a strong state and city commitment to transit.

The ad features a photo of a blood transfusion bag alongside the message: “Transit Lines are Lifeblood. Stop the Bleeding.” and includes a Web page link, www.edf.org/transit, for more information.

The campaign includes full page, full color ads in the Albany Legislative Gazette, and Manhattan Media publications The Capitol and City Hall. It also features Web ads in the New York Daily News Daily Politics blog, the Albany Times Union Capitol Confidential blog, the New York Observer Politicker blog and the Gotham Gazette.

To solve the transit finance challenge, Environmental Defense Fund calls for a transparent capital plan for transit systems; state and city cooperation to keep fare hikes as low as possible; employers to do their part, by enrolling in programs to subsidize transit passes; and keeping all financing options on the table, including controversial ideas such as road pricing.

 

 

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