Management & Operations

Enterprise expands car-sharing service to Salt Lake City

Posted on November 4, 2013

Enterprise CarShare, a service offered through the Enterprise Rent-A-Car local network, is launching today in Salt Lake City with vehicles at nearly 30 locations throughout the downtown area and on local university campuses.

The Utah Transit Authority (UTA), Salt Lake City, the University of Utah and Utah Valley University are all partners with Enterprise to provide affordable car-sharing services to the Salt Lake City and Wasatch Front residents and local businesses. Also supporting this car-sharing initiative is the Utah Department of Transportation's "TravelWise" program, which incorporates a set of strategies that encourage individuals, businesses and organizations to use alternatives to driving alone and thereby reduce energy consumption, optimize mobility and improve air quality in Utah.

"UTA took the lead in establishing this program in the Salt Lake area and Enterprise CarShare offered the most competitively priced option for bringing flexible, affordable car-sharing solutions to our community and has a strong track record of success in other urban markets," said UTA General Manager Michael Allegra. "Enterprise already is well established across Wasatch Front, so they have the ability to scale the local car-sharing model while meeting demand and maintaining fair prices."

By putting vehicles right where people live and work, and by making them available around the clock for hourly, daily and overnight rentals, Enterprise CarShare is a cost-effective, hassle-free supplement to public transit, according to company officials. Salt Lake City is the seventh major retail market to offer Enterprise CarShare in the past two years. The program is now available in more than 35 U.S. states, Canada and the U.K., on more than 75 university campuses and on 40 government and business campuses.

This past summer, Enterprise acquired the business of Zimride, the largest ride-matching program in the U.S., with more than 350,000 users. Zimride is an online service that efficiently connects drivers, passengers and partners with colleges and universities to facilitate sustainable transportation-management solutions. Last month, Enterprise CarShare also was a key sponsor of the recent Shared-Use Mobility Summit, hosted by the Transportation Sustainability Research Center at the University of California, Berkley.

To support the Salt Lake City launch, UTA and Enterprise CarShare are promoting this affordable car rental option to help people get around once they get off the train or bus. The local promotion complements a larger national television campaign that includes an Enterprise CarShare commercial, the first national television ad for the car-sharing industry.




View comments or post a comment on this story. (0 Comments)

More News

LYNX chief is sole finalist for top Charlotte transit post

Prior to joining LYNX, John Lewis served as the CEO of the Greater Richmond Transit Company.

RideScout acquires GlobeSherpa to advance mobile payment ticketing

Together, the companies will offer multiple transportation options accessed through one platform, with booking and payment integrated to allow for a seamless experience.

Milwaukee County bus drivers set to strike

The drivers’ union president said the strike will begin at 3 a.m. Wednesday. Both sides are set to meet with a mediator Tuesday for one last opportunity to reach a deal.

NY senate extends, expands bus lane camera program

Across all Select Bus Service corridors that have adopted bus lane cameras, the Metropolitan Transportation Authority found trip times decreasing by an average of 10% to 25%.

NY MTA being sued for refusing ad

The lawsuit by Vaguely Qualified Productions LLC is a challenge to a new MTA policy banning ads of a political nature from its buses and subways.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close