Management & Operations

Texas' DCTA launches new marketing campaign

Posted on January 15, 2014

Texas’ Denton County Transportation Authority (DCTA) launched a year-long marketing campaign, positioning itself as an alternative for transportation during the construction along the I-35E corridor, which began in October 2013 and is ramping up this month.

The agency is looking to increase A-train ridership by encouraging current and potential passengers to ride its commuter rail to avoid heavy traffic on I-35E for a hassle-free commute.

The new campaign promotes relaxation and avoidance of traffic commuters can enjoy on the A-train with headlines such as “Get on Board the No Hassle Commute” and “Construction Slowing You Down? Ride the A-train.”

"We are excited to launch our new year-long A-train marketing campaign,” said Jim Cline, president of DCTA. “DCTA is a leader in advancing public transportation alternatives, and with the upcoming I-35E construction, we wanted to inform commuters that the A-train is a viable option to help them avoid traffic and enjoy a hassle-free commute while traveling along the I-35E corridor.”

Major goals of DCTA’s new marketing campaign are to provide hassle-free alternative transportation during the expansion of I-35E, help increase A-train ridership by 10% over FY13, and to generate awareness of the campaign utilizing traditional and social media.

The fully-integrated marketing campaign includes billboards along the I-35E corridor, print advertisements, social media marketing and gas station media.

DCTA launched the A-train on June 18, 2011. In late September 2013, the agency celebrated exceeding one million passengers on the A-train. Since the launch of the A-train, ridership has continued to grow with 510,738 passengers riding the A-train in FY13.

View comments or post a comment on this story. (0 Comments)

More News

Gannon appointed to permanent GM post for King County Metro

Gannon, 47, served as interim GM from March 2016 until now. He was Metro Deputy GM from 2013-2016, and Human Resources manager for the King County DOT from 2011-2013.

Fla.'s HART to develop autonomous circulator route

The project would be one of the first of its kind in the U.S. utilizing autonomous technology and has the potential to become a genuine problem solver, according to FDOT and HART.

CTA's 2017 budget includes no fare increases, service cuts for 8th year

Long-term deals on fuel and increased non-fare revenue have helped CTA cope with reduced funding from the state and a decline in ridership, which fell to just under 500 million in 2016.

SORTA to sell advertising to pay for bus benches

In a separate ordinance, the city agreed to stop removing currently illegal benches at some stops unless they are unsafe.

Future for connected cars is promising, obstacles remain: study

Obstacles include privacy and security concerns, to a lack of infrastructure and the need for a legislative framework.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close