Albany, N.Y.’s Capital District Transportation Authority (CDTA) unveiled the design and branding of its new payment system, called Navigator.
CDTA debuted Navigator at its inaugural “State of CDTA.” The new fare system will allow customers to efficiently travel across CDTA’s route network that spans four counties and more than 2,300 square miles. CDTA is the first in the nation to simultaneously introduce both a smartcard and mobile ticketing application.
Navigator is one component of the New Fare Collection System (NFCS) that will help customers travel to their destinations with infinite possibilities and new experiences. The new branding, announced in conjunction with the new smartcard and mobile ticketing platform, gives CDTA customers new payment options and more flexibility. Customers will be able to register for added security, balance protection and take part in a new loyalty program.
Last year the CDTA board approved a comprehensive public outreach strategy and the NFCS fare structure. The system offers riders the opportunity to use smart cards and mobile payment technology with the option to continue paying cash. There will be no fare increase as a result of the new prepayment system rollout.
CDTA’s Navigator incorporates a silver, blue and gold color combination that highlights the history of the iconic CDTA brand incorporating its signature service BusPlus while introducing a new, bold direction.
The new smart card is expected to begin public pilot testing later this year and will be fully deployed once testing is complete.