Management & Operations

Controversial ads to appear on SEPTA buses

Posted on April 2, 2015

GK tramrunner29
GK tramrunner29

A federal court judge presiding over a dispute between the Southeastern Pennsylvania Transportation Authority (SEPTA) and a group seeking to purchase advertising space on SEPTA vehicles has ruled the agency must accept the ads, even if they contain messages that may be disparaging to riders and agency employees.

After careful consideration, SEPTA has decided not to appeal this ruling. The agency’s policy was revised in October 2014 to allow SEPTA to reject these types of ads without violating the First Amendment. However, this policy change was made after the American Freedom Defense Initiative's (AFDI) initial request to purchase advertising space and is not applicable in the matter.

Consequently, AFDI has executed a contact with SEPTA's advertising management agency, Titan, to purchase advertising space on the side panel of 84 SEPTA buses. The ads will contain what some may view as anti-Muslim messages. These vehicles will be placed in normal inventory rotation throughout the SEPTA service area. The ads will begin appearing on vehicles during the first week of April for a four-week period.

"We understand that our decision to not file an appeal will be disappointing to those who will be forced to view the disparaging ads," said SEPTA GM Joseph M. Casey. "We are aware that the presence of the ads could anger the public, but caution that attempts to vandalize the ads or deface SEPTA vehicles will not be tolerated."

SEPTA has apologized to its riders and urged them to comment or voice their concerns by completing a SEPTA Customer Service comment form.

View comments or post a comment on this story. (0 Comments)

More News

Motiv Power names Ford industry vet O'Leary as CEO

Company founder and former CEo Jim Castelaz to transition to CTO to focus on technology expansion.

First Transit maintenance shops awarded 'Blue Seal of Excellence'

To receive ASE's Blue Seal of Excellence, 75% of the service technicians at a location must be certified by ASE.

Study explores how to attract, retain women in transportation industry

Women accounted for less than 15% of the total transportation workforce in 2017, according to data.

Report says NY MTA misled public for years about subway delays

MTA said "report is more history and politics than news, focusing on rejected practices of the past while glossing over recent reforms."

Tolar receives 3rd consecutive multi-year DART shelter contract

Company has developed a customized SmartPlace™ transit shelter solution that includes real-time passenger information.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation