Management & Operations

Controversial ads to appear on SEPTA buses

Posted on April 2, 2015

GK tramrunner29
GK tramrunner29

A federal court judge presiding over a dispute between the Southeastern Pennsylvania Transportation Authority (SEPTA) and a group seeking to purchase advertising space on SEPTA vehicles has ruled the agency must accept the ads, even if they contain messages that may be disparaging to riders and agency employees.

After careful consideration, SEPTA has decided not to appeal this ruling. The agency’s policy was revised in October 2014 to allow SEPTA to reject these types of ads without violating the First Amendment. However, this policy change was made after the American Freedom Defense Initiative's (AFDI) initial request to purchase advertising space and is not applicable in the matter.

Consequently, AFDI has executed a contact with SEPTA's advertising management agency, Titan, to purchase advertising space on the side panel of 84 SEPTA buses. The ads will contain what some may view as anti-Muslim messages. These vehicles will be placed in normal inventory rotation throughout the SEPTA service area. The ads will begin appearing on vehicles during the first week of April for a four-week period.

"We understand that our decision to not file an appeal will be disappointing to those who will be forced to view the disparaging ads," said SEPTA GM Joseph M. Casey. "We are aware that the presence of the ads could anger the public, but caution that attempts to vandalize the ads or deface SEPTA vehicles will not be tolerated."

SEPTA has apologized to its riders and urged them to comment or voice their concerns by completing a SEPTA Customer Service comment form.

View comments or post a comment on this story. (0 Comments)

More News

National Express Transit to operate Pa. operators' fixed route, paratransit

The company, which has operated the Westmoreland County Transit Authority’s fixed-route system since 2010, furnishes drivers, mechanics, maintenance, and management services for the authority as part of the contract.

Via launches on-demand service in West Sacramento, Calif.

Provides efficient, cost-effective on-demand transit solutions that are far more flexible and dynamic than traditional fixed-route systems.

Mobile payment supplier Passport hires new VPs

Recruitment efforts are a part of company’s plan to hire at least 50 employees this year since raising $43 million Series C investment.

Palm Tran focuses on importance of its bus operators

Since the day-to-day tasks of bus operators are hard work, Palm Tran and county officials honored the drivers through “Bus Operator Appreciation Day” in April.

Maack joins WSP as sr. engineering manager in Los Angeles

In his new position, Maack is responsible for marketing and leading a variety of SoCal rail and transit engineering and planning projects.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close