SEATTLE — Starbucks just announced a broad partnership with ride-sharing company Lyft, including a plan to reward Lyft drivers and customers in the U.S. with My Starbucks Rewards “stars” that will count toward food and beverages at Starbucks stores, GeekWire reported.
The initiative, to be rolled out starting later this year, is the latest extension of the My Starbucks Rewards digital loyalty program to outside companies, following earlier deals announced by Starbucks with Spotify and the New York Times, the report said.
Lyft drivers will also be able to receive Starbucks “stars” for achieving certain milestones, and they will have the option to become gold status members in My Starbucks Rewards. In addition, executives said they’re exploring the possibility of Lyft providing transportation to Starbucks employees as part of their partnership, according to GeekWire. For the full story, click here.