Management & Operations

Starbucks partners with ride-sharing co. Lyft for rewards program

Posted on July 23, 2015

SEATTLE — Starbucks just announced a broad partnership with ride-sharing company Lyft, including a plan to reward Lyft drivers and customers in the U.S. with My Starbucks Rewards “stars” that will count toward food and beverages at Starbucks stores, GeekWire reported.

The initiative, to be rolled out starting later this year, is the latest extension of the My Starbucks Rewards digital loyalty program to outside companies, following earlier deals announced by Starbucks with Spotify and the New York Times, the report said.

Lyft drivers will also be able to receive Starbucks “stars” for achieving certain milestones, and they will have the option to become gold status members in My Starbucks Rewards. In addition, executives said they’re exploring the possibility of Lyft providing transportation to Starbucks employees as part of their partnership, according to GeekWire. For the full story, click here.

View comments or post a comment on this story. (0 Comments)

More News

LA Metro taps Parsons to modernize RIITS communications

Provides transportation operations a consolidated, data-rich, and near real-time source of information for transportation in Southern California via an interface that allows for coordinated transportation management throughout the region.

NJ Transit reinstates MCI Commuter Coach order

In July 2016, New Jersey Gov. Chris Christie had issued Executive Order No. 210 directing the immediate and orderly shutdown of all ongoing work funded under the TTFA.

New transit planning group director joins HNTB

Steven Greene will be responsible for the development and support of the firm’s expanding multimodal transit planning practice, focusing on transit and corridor studies.

President of McDonald Transit announces his retirement

Robert Babbitt will continue to stay involved in with the company, working as a consultant and helping ensure a smooth transition to new leadership.

Gannon appointed to permanent GM post for King County Metro

Gannon, 47, served as interim GM from March 2016 until now. He was Metro Deputy GM from 2013-2016, and Human Resources manager for the King County DOT from 2011-2013.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close