Management & Operations

Starbucks partners with ride-sharing co. Lyft for rewards program

Posted on July 23, 2015

SEATTLE — Starbucks just announced a broad partnership with ride-sharing company Lyft, including a plan to reward Lyft drivers and customers in the U.S. with My Starbucks Rewards “stars” that will count toward food and beverages at Starbucks stores, GeekWire reported.

The initiative, to be rolled out starting later this year, is the latest extension of the My Starbucks Rewards digital loyalty program to outside companies, following earlier deals announced by Starbucks with Spotify and the New York Times, the report said.

Lyft drivers will also be able to receive Starbucks “stars” for achieving certain milestones, and they will have the option to become gold status members in My Starbucks Rewards. In addition, executives said they’re exploring the possibility of Lyft providing transportation to Starbucks employees as part of their partnership, according to GeekWire. For the full story, click here.

View comments or post a comment on this story. (0 Comments)

More News

NJ TRANSIT looking to upgrade fare payment systems

Upgrades include the acceptance of mobile payment and open contactless bank cards, contactless fare cards, and more.

Over 35K alternative commutes taken during Ann Arbor challenge

The commuters, from 307 different organizations, commuted to work by walking, biking, taking the bus, carpooling, vanpooling, and telecommuting.

Executive search firm president, BMBG member, Pinson dies

The BMBG honored Stephanie through an APTF Scholarship at the BMBG Meeting last January.

Public transit users can save $10,160 annually, says APTA report

The savings are based on the cost of commuting by public transportation compared to the cost of owning and driving a vehicle.

LA Metro taps HASTUS Planning Platform for NextGen bus study

Will use system to evaluate route network scenarios and their impacts on riders, as well as to develop optimized timetables for the revamped service.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close