METRO Magazine Logo
MenuMENU
SearchSEARCH

Oustanding Public Transportation Manager: MARTA's Keith Parker

Parker is credited with launching a top-to-bottom transformation of MARTA, the nation’s ninth largest transit agency, at a time when it was still reeling from staggering budget deficits, declining ridership and a poor public image.

October 5, 2015
Oustanding Public Transportation Manager: MARTA's Keith Parker

 

2 min to read


Keith T. Parker, GM/CEO of the Metropolitan Atlanta Rapid Transit Authority (MARTA), is being honored with APTA’s Outstanding Public Transportation Manager Award.

Parker is credited with launching a top-to-bottom transformation of MARTA, the nation’s ninth largest transit agency, at a time when it was still reeling from staggering budget deficits, declining ridership and a poor public image.

Ad Loading...

Since Parker’s arrival in December 2012,  after heading up San Antonio’s VIA Metropolitan Transit, MARTA has stabilized its finances, increased financial reserves and improved its credit rating. Ridership is on the rise and the agency’s relationship with the business community, state and local elected officials and its customers, continues to grow stronger.

What were your early career aspirations? From the time I was in high school, I always knew I wanted to be a CEO, whether in the public or private sector. I’ve always enjoyed the challenge of leading and managing.

How did you first become involved in the transportation industry? My first job in transit was as a $4.90-per-hour intern with Greater Richmond Transit Co.

What does your present position entail? As GM/CEO, I’m responsible for all elements of the agency, including fiscal management; operations; and compliance to federal, state and local laws.

What accomplishments at MARTA and VIA are you’re most proud of?
Increasing ridership while keeping costs low. Improving the image of the agency. Balancing the budget.

What’s most challenging about your job? Balancing the needs of our customers and our employees with the limitations of our resources.

What do you find rewarding about your job? Knowing that our team provides the method to bring families together, to spur economic growth and to help the environment.

What skills have helped you get where you are today/to do your job? Being an avid listener. Also, I believe that one should have the confidence to try, but always have the humility to properly prepare.

Who inspires you? My parents are my greatest inspiration. They expected great things from me and I’m still trying to meet their expectations.

Favorite pastimes? Playing with my kids, reading, fitness activities and following politics.

More Management

Cover of a Strada 360 guide titled "Turn Transit Data Into Action: How to solve common transit agency pain points with connected technology." The cover features a blurred transit bus, a gray grid background with orange accents, and text describing how connected technology helps transit agencies improve visibility, operational efficiency, maintenance, scheduling, and data-driven decision-making. An orange callout highlights the challenges facing today's transit landscape.
SponsoredAugust 2, 2026

Turn Transit Data Into Action

Discover how leading agencies are using connected technology to gain real-time visibility across operations, improve service reliability, and reduce disruptions.

Read More →
An aerial image of SMU/Mockingbird Station with text reading "Transit-Oriented Development. Your Questions, Explained."
Managementby Elora HaynesAugust 1, 2026

What Transit-Oriented Development Means for the Future of Public Transportation

Once viewed primarily as transit operators, agencies are now leveraging land, partnerships, and long-term planning to boost ridership, expand housing, and strengthen communities.

Read More →
A graphic with an image of railroad track in the background and text reading: "$22 Million for Transit Innovation, Updates to High-Speed Rail Rules."
Managementby Staff and News ReportsJuly 31, 2026

USDOT Announces $22 Million for Transit Innovation, Updates High-Speed Rail Rules

New federal transit funding will support safety, accessibility, and technology projects as updated rail regulations establish new noise standards for high-speed trains.

Read More →
Ad Loading...
A blue graphic with text reading "TCC Unveils Case Studies Ahead of Federal Funding Deadline."
Managementby Elora HaynesJuly 29, 2026

Transportation Construction Coalition Unveils Infrastructure Case Studies Ahead of Federal Funding Deadline

The coalition noted the next surface transportation bill should provide sustained investment in highways and public transit to strengthen freight movement, improve safety, and support economic growth.

Read More →
Fred Ferguson, President/CEO of the American Bus Association
Managementby Alex RomanJuly 29, 2026

People Movement: American Bus Association Extends Ferguson and More

METRO’s People Movement highlights the latest leadership changes, promotions, and personnel news across the public transit, motorcoach, and people mobility sectors.

Read More →
Driving Change: Award Winners Redefine Industry Standards
Technologyby Staff and News ReportsJuly 29, 2026

METRO Magazine Announces 2026 Innovative Solutions Awards Winners

Projects Recognized for Advancing Mobility Through Technology, Accessibility, Workforce Innovation, and Operational Excellence

Read More →
Ad Loading...
 An MBTA bus
Managementby StaffJuly 28, 2026

MBTA Rolls Out Pilot Programs to Cut Costs, Simplify Travel

Three new fare pilots — including unlimited two-hour transfers, reduced express bus fares, and free transit for eligible seniors — will launch this fall as Massachusetts extends popular commuter rail discounts through November.

Read More →
A public transit bus at a pedestrian crosswalk with text reading "Federal Transit Administration Makes $610 Million Available for Bus Projects."
Managementby StaffJuly 27, 2026

FTA Opens $610 Million Funding Opportunity for Bus Infrastructure Projects

The latest Notice of Funding Opportunity provides transit agencies with funding for bus facilities, fleet modernization, and low- and no-emission vehicles, with applications due September 21.

Read More →
A photo of an Amtrak train with a logo
Managementby Alex RomanJuly 24, 2026

Biz Briefs: STV teams with Amtrak, Motorcoach Operators Boost Fleet and Land Contracts, and More

From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.

Read More →
Ad Loading...
MBTA rail platform with people walking by.
Managementby Elora HaynesJuly 23, 2026

Massachusetts Approves $530M to Strengthen MBTA Operations, Infrastructure

The funding package targets operating stability, capital improvements, and fare affordability, offering a model for agencies navigating long-term funding challenges.

Read More →