Management & Operations

Minneapolis Metro Transit rebranding football stadium station

Posted on February 16, 2016

Beginning in March, Minneapolis Metro Transit’s light rail station near the new home of the Minnesota Vikings will be known as U.S. Bank Stadium Station.

The station, which serves both the Metro Blue and Green Lines and has been known as Downtown East / Metrodome Station, served as a connection for more than 1.3 million rides in 2015.

“U.S. Bank Stadium already is proving to be a beacon in the Minneapolis skyline,” said Metro Transit GM Brian Lamb. “On an annual basis, hundreds of thousands of Twin Cities Metro Area residents and visitors pass through this station, which will now be linked to an obviously identifiable Minneapolis landmark.”

Signs, maps and pocket schedules throughout Metro Transit’s system, including the organization’s websites, will reflect the change next month. Audio announcements will also be updated with the name U.S. Bank Stadium Station. As part of the naming agreement with the Minnesota Vikings and the Minnesota Sports Facilities Authority, Metro Transit will receive $300,000 in annual in-stadium promotions, print and radio advertising, and direct marketing support to encourage transit ridership to Stadium events.

"We appreciate Metro Transit's decision to recognize a landmark that is, without a doubt, reshaping this part of downtown Minneapolis," said Vikings Owner/President Mark Wilf. "Knowing a large number of Vikings fans and stadium users will arrive via light rail, naming this 'U.S. Bank Stadium Station' is both appropriate and practical."

Construction of U.S. Bank Stadium is 90% complete. It is scheduled to open for the Minnesota Vikings 2016 National Football League season and in time for an August 19 concert featuring country music superstar Luke Bryan. The stadium will also be home to the National Football League’s Super Bowl LII and the 2019 NCAA Final Four

View comments or post a comment on this story. (0 Comments)

More News

SORTA to sell advertising to pay for bus benches

In a separate ordinance, the city agreed to stop removing currently illegal benches at some stops unless they are unsafe.

Future for connected cars is promising, obstacles remain: study

Obstacles include privacy and security concerns, to a lack of infrastructure and the need for a legislative framework.

Caltrain begins courtesy campaign via social media

The campaign, called “Caltrain Manners,” is the result of a recent online survey, where passengers were asked what annoyed them most about their fellow riders. Caltrain tallied the results to determine the three worst passenger gaffes.

Sacramento RT receives state certification for bus apprenticeship program

Having trained and qualified mechanics is critical to RT’s mission of providing reliable bus service to the Sacramento region.

Community Transit programs removed 370K drive-alone trips in 2016

Choice Connections and Curb the Congestion target large employers and most-congested corridors, and recognize individuals who use transportation options.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close