Management & Operations

Cincinnati's SORTA, Uber launch partnership to expand bus ridership

Posted on March 30, 2016

The Southwest Ohio Regional Transit Authority's Cincinnati Metro and Uber Cincinnati announced a partnership that will help make it easier for riders to get to and from bus stops throughout the city.

Metro is encouraging the community to use Uber’s service to help expand their ability to use public transportation, including getting them to and from their nearest bus stop, to destinations that may be beyond Metro’s normal service area or take return trips after Metro’s service ends.

By connecting to a reliable ride through the Uber app, Metro riders can move to and from stops across Cincinnati, complimenting existing transit lines and encouraging multi-modal transportation as a commuting option.

As part of the exclusive partnership, Metro customers will begin seeing interior transit cards on buses advertising a unique code for a free ride on Uber for first-time users.

“Many of our customers have expressed their interest in using rideshare services like Uber in conjunction with their Metro trip to bridge the gap between service hours and locations,” said Metro CEO/GM Dwight A. Ferrell. “We’ve seen the significant success Uber has had with other major public transit providers. We believe Uber is an ideal partner to help us meet the needs of our customers, ultimately making their experience as convenient and enjoyable as possible.”

Since Uber arrived in Cincinnati in April of 2014, hundreds of thousands of trips have been completed through the Uber app. In January of 2016, Governor Kasich signed HB 237 into law, a bill that created comprehensive, statewide regulations for ridesharing.

View comments or post a comment on this story. (0 Comments)

More News

Fla.'s HART to develop autonomous circulator route

The project would be one of the first of its kind in the U.S. utilizing autonomous technology and has the potential to become a genuine problem solver, according to FDOT and HART.

CTA's 2017 budget includes no fare increases, service cuts for 8th year

Long-term deals on fuel and increased non-fare revenue have helped CTA cope with reduced funding from the state and a decline in ridership, which fell to just under 500 million in 2016.

SORTA to sell advertising to pay for bus benches

In a separate ordinance, the city agreed to stop removing currently illegal benches at some stops unless they are unsafe.

Future for connected cars is promising, obstacles remain: study

Obstacles include privacy and security concerns, to a lack of infrastructure and the need for a legislative framework.

Caltrain begins courtesy campaign via social media

The campaign, called “Caltrain Manners,” is the result of a recent online survey, where passengers were asked what annoyed them most about their fellow riders. Caltrain tallied the results to determine the three worst passenger gaffes.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close