Los Angeles' LADOT Transit, the transit services group of the City of Los Angeles Department of Transportation, opened its new Customer Service Center downtown by pioneering the use of the social media application, Snapchat.
Snapchat is the fastest growing social media application now trending in the eight to 24 age group.
LADOT Transit created a geofilter allowing any user of Snapchat in the area to select the LADOT Transit filter showcasing LADOT Transit’s DASH and Commuter Express buses. The geofilter in the application creates a form of electronic postcard that captures a moment with the user and the LADOT Transit brand.
LADOT Transit pioneered the concept to make transit relevant to a younger demographic that constitutes a significant portion of the ridership of its DASH services. LADOT Transit is the first transit provider in Southern California to utilize the Snapchat social application to market its services.