AECOM's first TV commercial shows infrastructure's power to connect communities
Filmed by acclaimed director John Singleton and created by the L.A. advertising agency Battery, the ad is part of a new AECOM campaign.
The commercial was filmed over two days in Los Angeles and tells the story of a young surfer from South L.A. Screenshot via AECOM
Global infrastructure firm, AECOM, announced today that it has released its first television commercia l that illustrates infrastructure’s power to connect communities. Filmed by acclaimed director John Singleton and created by the L.A. advertising agency Battery, the ad is part of a new AECOM campaign that focuses on the human impact of its clients' projects and features the company's new tagline: Imagine it. Delivered.
The commercial, which begins airing today, was filmed over two days in Los Angeles and tells the story of a young surfer from South L.A. who embarks on an early morning journey via the L.A. Metro to enjoy the Santa Monica beach at sunrise. The ad shows how access to infrastructure, made possible by AECOM’s global network of professionals, can transform communities by connecting individuals to the people and places they love.
In addition to AECOM’s work with L.A. Metro, the firm’s substantial portfolio of iconic infrastructure projects includes Olympic games across the world, One World Trade Center, the tallest building in the Western Hemisphere, and the record-breaking Taizhou Bridge in China.
“This project was an opportunity to tell a story about a person in motion with emotion,” said John Singleton, an Academy Award-nominated director. “Los Angeles is a metropolis waiting to happen and infrastructure is key to help link everyone together.”
To watch and learn more about the commercial, as well as view exclusive behind the scenes content, visit us at: www.aecom.com/connectedLA.
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