Management & Operations

MBTA launches PSA campaign using full-motion GIFs

Posted on July 14, 2017

MBTA's new PSA campaign, which features GIF imagery, aims to promote rider etiquette and safety awareness in a new, engaging way. Photo: Outfront Media Inc.
MBTA's new PSA campaign, which features GIF imagery, aims to promote rider etiquette and safety awareness in a new, engaging way. Photo: Outfront Media Inc.

The Massachusetts Bay Transportation Authority (MBTA) launched a new public service announcement campaign, which use GIFs to display key messaging to riders in a friendly and easy to understand way.

Using GIPHY, the world’s first and largest GIF search engine, Outfront Media, the developer of the campaign, will be integrating full-motion GIFs on its ON Smart Media Liveboard technology in Boston’s commuter rail system. These PSAs aim to promote rider etiquette and safety awareness in a new, engaging way.

This deployment follows news that Outfront Media was awarded advertising rights by the MBTA in January 2017. This gives the media company rights to publish advertising within properties spanning subways and bus sides to display dynamic wayfinding and other information to passengers, in addition to news and other engaging content.

Launching in Copley Station and subsequently rolling out on all Liveboard displays installed throughout MBTA, the campaign is set to run throughout the rest of 2017 and 2018.

Leveraging GIPHY’s massive database of GIFs, Outfront deploys the PSAs programmatically through an on-screen Android application via the GIPHY API.
For the MBTA this is one way to earn rider’s attention as they promote these important messages. 




View comments or post a comment on this story. (0 Comments)

More News

Cleveland RTA partners with medical group to rebrand key route

Revenue from the MetroHealth Line sponsorship will be used to upgrade landscaping and bus stations along the route.

Siemens names new mobility division president

Marc Buncher brings 25 years of rail experience, including his most recent role as the sr. VP, rail division, at Caterpillar.

Mont.'s Mountain Line to extend fare-free program

Partner agencies have agreed to continue support for the program, which has bolstered ridership.

Voith executes succession plan, names new president/CEO

As planned, Dr. Hubert Lienhard, who has been in charge since 2008, will retire in 2018 upon completion of his second term in office at the age of 67, with Stephan Schaller assuming the role in April.

Transportation options could lure Amazon to Denver, report says

The New York Times recently published an analysis of roughly fifty American metro areas and used guidance that Amazon included in its request for proposals to narrow down the field.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close