Sacramento RT, city exploring selling naming rights
Transit agency has hired a sponsor-headhunter company in hopes of making extra cash by selling naming rights to local companies for its light rail lines and stations.
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SACRAMENTO, Calif. — The Sacramento Bee reports that city and Sacramento Regional Transit (RT) leaders are looking to sell the naming rights for the convention center and transit stations.
RT has hired a sponsor-headhunter company in hopes of making extra cash by selling naming rights to local companies for its light rail lines and stations.
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Meanwhile, officials say they may be able to sign deals with several companies on facility naming rights and other sponsorships worth as much as $20 million, to help finance an expected $200 million in planned improvements and expansion costs for the convention center at 13th and K streets and the community center theater next door. For the full story, click here.
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