METRO Magazine Logo
MenuMENU
SearchSEARCH

COTA’s Stitt on ‘understanding who you serve’

Appointed to lead COTA on Feb. 1, 2012, Stitt oversaw the transformation of public transit in Central Ohio, including a downtown circulator, an airport shuttle, and a comprehensive redesign of the entire bus network.

October 10, 2017
COTA’s Stitt on ‘understanding who you serve’

Stitt oversaw the implementation of a downtown circulator, an airport shuttle and redesign of the bus system.

4 min to read


Stitt oversaw the implementation of a downtown circulator, an airport shuttle and redesign of the bus system.

Having served 18 years at the Central Ohio Transit Authority (COTA), including the past five as president/CEO, W. Curtis Stitt retired on Sept. 30, 2017.

Appointed to lead COTA on Feb. 1, 2012, Stitt oversaw the transformation of public transit in Central Ohio, including a downtown circulator, an airport shuttle, and a comprehensive redesign of the entire bus network.

Ad Loading...

How did you get involved in the industry?
Much like many of my industry colleagues I’ve met over the last 19 years, it was something that happened, as opposed to something that was planned. Most of the folks I’ve worked with didn’t go to school and study any particular major to work in public transit, but one way or another we’ve all found ourselves working in this industry. Like them, once I started working in public transportation, I fell in love with it.

What do you take away from your experience?
A sense of gratification. I feel proud of the work we do for this community. I think I’ve always known the value of public transportation from a personal perspective. However, I never looked at it from the perspective of the value that public transportation brings to a community and the role that it plays in helping to ensure quality of life for people. Over these last 19 years, I have experienced with our riders and with our community the growing impact that public transportation has on our growth and development as a region.

What pivotal moment in your career helped you get to where you are today?
I don’t know if there was a singular moment, but I believe there was a sustained effort by a person who I consider a mentor, Bill Lhota (COTA president/CEO 2004 to 2012), who in his own unassuming way convinced me that I was the right person to succeed him. Bill had a great way of promoting people, not from position to position, but promoting the value that individual brings to the organization and the community, and communicating that to other people. Bill did that for me, positioning me to be more effective than I otherwise would have been. That sustained effort has helped me to be effective in leading this group of people at COTA who have worked so hard to fulfill our responsibilities to this community.

What projects/initiatives are you proud of?
• CBUS, the free circulator connecting Downtown and adjacent neighborhoods that helped with economic development and residential development in that corridor.
• AirConnect, an express service that provides an additional affordable, fast option for traveling between the airport and Downtown.
• CMAX, central Ohio’s first bus rapid transit line, launching in January 2018.
• The GREAT partnership with the City of Groveport and Village of Obetz providing last-mile service that connects expanded COTA service to over 20,000 jobs in the Rickenbacker area.
• And the SmartRide partnership with the City of New Albany, where the city provides last-mile service connecting COTA’s service to at least 15,000 jobs in the New Albany International Business Park.

What key lessons have you learned?
In order to do the best job, you have to understand who you serve and advocate for them. In this business you have to be engaged with people at all levels — from those who work in the C-suite to those who ride the bus, because they depend on public transit, and everyone in between. If you can do this effectively, you will ensure that the people who often feel that they have no voice are connected with the policy and decisionmakers.

Ad Loading...

What are doing once you retire?
Whatever I want to. I consider myself pretty low maintenance, and don’t have any exciting plans besides traveling to see family. I’m retiring now because I’m young enough, healthy enough, and have put in enough time to be able to afford to retire now and enjoy the next chapter in life. Whether that includes taking another job that I know I would thoroughly enjoy, or just doing things that are much more relaxing, I’m looking forward to exploring what that next chapter will be over the next several months.

More Management

Austin Light Rail rendering from UT perspective
Rail•by Alex Roman•October 30, 2026

Bringing Austin’s First Light Rail System to Life

Austin Transit Partnership CEO Greg Canally discusses the city's nearly 10-mile light rail project, its collaborative approach to project delivery, the importance of community engagement, and the milestones ahead as construction approaches in 2027.

Read More →
Technology•October 30, 2026

ETA CEO John Maglio on Transit Technology, Innovation, and Building Agency Trust

ETA founder and CEO John Maglio explores the evolution of transit technology, the importance of reliable systems, and how stronger partnerships can help agencies improve operations and the passenger experience.

Read More →
Two Metra locomotives on rail tracks.
Rail•by Alex Roman•October 29, 2026

Metra Draft Plan Outlines Costs, Service Improvements for Regional Rail

The Systemwide Network Plan identifies infrastructure needs and potential investments to expand all-day, bidirectional rail service across the Chicago region.

Read More →
Ad Loading...
Justin Augustine III, CEO for New Orleans RTA
Management•by Alex Roman•October 29, 2026

New Orleans RTA Names Augustine III as New CEO

In this edition, we also spotlight recent personnel moves at HDR, PATH, STV, and more, highlighting the people taking on new roles across the transportation industry.

Read More →
A ballot drop-off box marked “Vote” stands in the foreground at a transit station, with public transit buses visible in the background.
Management•by Elora Haynes•October 28, 2026

How Transit Agencies Are Using Free Rides to Improve Voting Access

Transit agencies are using fare-free service, trip-planning tools, and targeted rides to improve voting access. See what other agencies can learn from these efforts.

Read More →
A Caltrain electric railcar on the tracks
Rail•by Alex Roman•October 27, 2026

Caltrain’s Electrification Drives a New Era of Ridership Growth

The railroad’s shift to electric service has brought more frequent trains, stronger customer satisfaction, and increased ridership, earning it APTA’s Outstanding Public Transportation System award.

Read More →
Ad Loading...
METRO Magazine graphic featuring a Chicago Transit Authority bus at a transit station with the headline “Chicago, Charlotte Transit Agencies Expand Rider Support Programs.”
Management•by Elora Haynes•October 27, 2026

Chicago, Charlotte Transit Agencies Expand Rider Support Programs

CTA launched crisis intervention teams as CATS prepares to deploy fare ambassadors, expanding customer assistance and security efforts across both systems.

Read More →
An A line MTA subway car near the soon to be replaced signaling system.
Rail•by Staff and News Reports•October 23, 2026

New York MTA Launches Historic $1.9B Signal, Track Modernization Project

Funded in part by congestion pricing revenue, the project will replace nearly century-old signals along the A and C lines in Brooklyn and Queens.

Read More →
Turning Transportation Challenges into Opportunities
Management•by Alex Roman•October 22, 2026

Brian Dickson on Building Stronger, More Resilient Transportation Organizations

Bus Business Consultants Founder Brian Dickson discusses the leadership principles, operational discipline, and strategic planning that separate transportation companies positioned for long-term success from those stuck in survival mode.

Read More →
Ad Loading...
Groundbreaking ceremony for LA Metro's Vermont Transit Corridor BRT
Bus•by Staff and News Reports•October 22, 2026

LA Metro Breaks Ground on Vermont BRT Project

The 12.4-mile corridor is projected to serve 66,200 daily riders, reduce travel times by up to 24%, and create the nation's busiest bus rapid transit corridor.

Read More →