METRO Magazine Logo
MenuMENU
SearchSEARCH

COTA’s Stitt on ‘understanding who you serve’

Appointed to lead COTA on Feb. 1, 2012, Stitt oversaw the transformation of public transit in Central Ohio, including a downtown circulator, an airport shuttle, and a comprehensive redesign of the entire bus network.

October 10, 2017
COTA’s Stitt on ‘understanding who you serve’

Stitt oversaw the implementation of a downtown circulator, an airport shuttle and redesign of the bus system.

4 min to read


Stitt oversaw the implementation of a downtown circulator, an airport shuttle and redesign of the bus system.

Having served 18 years at the Central Ohio Transit Authority (COTA), including the past five as president/CEO, W. Curtis Stitt retired on Sept. 30, 2017.

Appointed to lead COTA on Feb. 1, 2012, Stitt oversaw the transformation of public transit in Central Ohio, including a downtown circulator, an airport shuttle, and a comprehensive redesign of the entire bus network.

Ad Loading...

How did you get involved in the industry?
Much like many of my industry colleagues I’ve met over the last 19 years, it was something that happened, as opposed to something that was planned. Most of the folks I’ve worked with didn’t go to school and study any particular major to work in public transit, but one way or another we’ve all found ourselves working in this industry. Like them, once I started working in public transportation, I fell in love with it.

What do you take away from your experience?
A sense of gratification. I feel proud of the work we do for this community. I think I’ve always known the value of public transportation from a personal perspective. However, I never looked at it from the perspective of the value that public transportation brings to a community and the role that it plays in helping to ensure quality of life for people. Over these last 19 years, I have experienced with our riders and with our community the growing impact that public transportation has on our growth and development as a region.

What pivotal moment in your career helped you get to where you are today?
I don’t know if there was a singular moment, but I believe there was a sustained effort by a person who I consider a mentor, Bill Lhota (COTA president/CEO 2004 to 2012), who in his own unassuming way convinced me that I was the right person to succeed him. Bill had a great way of promoting people, not from position to position, but promoting the value that individual brings to the organization and the community, and communicating that to other people. Bill did that for me, positioning me to be more effective than I otherwise would have been. That sustained effort has helped me to be effective in leading this group of people at COTA who have worked so hard to fulfill our responsibilities to this community.

What projects/initiatives are you proud of?
• CBUS, the free circulator connecting Downtown and adjacent neighborhoods that helped with economic development and residential development in that corridor.
• AirConnect, an express service that provides an additional affordable, fast option for traveling between the airport and Downtown.
• CMAX, central Ohio’s first bus rapid transit line, launching in January 2018.
• The GREAT partnership with the City of Groveport and Village of Obetz providing last-mile service that connects expanded COTA service to over 20,000 jobs in the Rickenbacker area.
• And the SmartRide partnership with the City of New Albany, where the city provides last-mile service connecting COTA’s service to at least 15,000 jobs in the New Albany International Business Park.

What key lessons have you learned?
In order to do the best job, you have to understand who you serve and advocate for them. In this business you have to be engaged with people at all levels — from those who work in the C-suite to those who ride the bus, because they depend on public transit, and everyone in between. If you can do this effectively, you will ensure that the people who often feel that they have no voice are connected with the policy and decisionmakers.

Ad Loading...

What are doing once you retire?
Whatever I want to. I consider myself pretty low maintenance, and don’t have any exciting plans besides traveling to see family. I’m retiring now because I’m young enough, healthy enough, and have put in enough time to be able to afford to retire now and enjoy the next chapter in life. Whether that includes taking another job that I know I would thoroughly enjoy, or just doing things that are much more relaxing, I’m looking forward to exploring what that next chapter will be over the next several months.

More Management

Cover of a Strada 360 guide titled "Turn Transit Data Into Action: How to solve common transit agency pain points with connected technology." The cover features a blurred transit bus, a gray grid background with orange accents, and text describing how connected technology helps transit agencies improve visibility, operational efficiency, maintenance, scheduling, and data-driven decision-making. An orange callout highlights the challenges facing today's transit landscape.
SponsoredAugust 2, 2026

Turn Transit Data Into Action

Discover how leading agencies are using connected technology to gain real-time visibility across operations, improve service reliability, and reduce disruptions.

Read More →
An aerial image of SMU/Mockingbird Station with text reading "Transit-Oriented Development. Your Questions, Explained."
Managementby Elora HaynesAugust 1, 2026

What Transit-Oriented Development Means for the Future of Public Transportation

Once viewed primarily as transit operators, agencies are now leveraging land, partnerships, and long-term planning to boost ridership, expand housing, and strengthen communities.

Read More →
A graphic with an image of railroad track in the background and text reading: "$22 Million for Transit Innovation, Updates to High-Speed Rail Rules."
Managementby Staff and News ReportsJuly 31, 2026

USDOT Announces $22 Million for Transit Innovation, Updates High-Speed Rail Rules

New federal transit funding will support safety, accessibility, and technology projects as updated rail regulations establish new noise standards for high-speed trains.

Read More →
Ad Loading...
A blue graphic with text reading "TCC Unveils Case Studies Ahead of Federal Funding Deadline."
Managementby Elora HaynesJuly 29, 2026

Transportation Construction Coalition Unveils Infrastructure Case Studies Ahead of Federal Funding Deadline

The coalition noted the next surface transportation bill should provide sustained investment in highways and public transit to strengthen freight movement, improve safety, and support economic growth.

Read More →
Fred Ferguson, President/CEO of the American Bus Association
Managementby Alex RomanJuly 29, 2026

People Movement: American Bus Association Extends Ferguson and More

METRO’s People Movement highlights the latest leadership changes, promotions, and personnel news across the public transit, motorcoach, and people mobility sectors.

Read More →
Driving Change: Award Winners Redefine Industry Standards
Technologyby Staff and News ReportsJuly 29, 2026

METRO Magazine Announces 2026 Innovative Solutions Awards Winners

Projects Recognized for Advancing Mobility Through Technology, Accessibility, Workforce Innovation, and Operational Excellence

Read More →
Ad Loading...
 An MBTA bus
Managementby StaffJuly 28, 2026

MBTA Rolls Out Pilot Programs to Cut Costs, Simplify Travel

Three new fare pilots — including unlimited two-hour transfers, reduced express bus fares, and free transit for eligible seniors — will launch this fall as Massachusetts extends popular commuter rail discounts through November.

Read More →
A public transit bus at a pedestrian crosswalk with text reading "Federal Transit Administration Makes $610 Million Available for Bus Projects."
Managementby StaffJuly 27, 2026

FTA Opens $610 Million Funding Opportunity for Bus Infrastructure Projects

The latest Notice of Funding Opportunity provides transit agencies with funding for bus facilities, fleet modernization, and low- and no-emission vehicles, with applications due September 21.

Read More →
A photo of an Amtrak train with a logo
Managementby Alex RomanJuly 24, 2026

Biz Briefs: STV teams with Amtrak, Motorcoach Operators Boost Fleet and Land Contracts, and More

From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.

Read More →
Ad Loading...
MBTA rail platform with people walking by.
Managementby Elora HaynesJuly 23, 2026

Massachusetts Approves $530M to Strengthen MBTA Operations, Infrastructure

The funding package targets operating stability, capital improvements, and fare affordability, offering a model for agencies navigating long-term funding challenges.

Read More →