Management & Operations

Nashville MTA now WeGo Public Transit after rebrand

Posted on July 13, 2018

Nashville MTA is now WeGo Public Transit and is reaffirming its commitment to connecting people “to their lives and their communities.”

The new image is part of a process that started with the adoption of the nMotion plan in 2016, and included extensive interviews and focus group testing of current riders, prospective riders, residents, businesses, and community leader in Nashville, all of whom are affected by the ever-growing mobility concerns in a rapidly growing city.

It is just one part of our continuing efforts to improve public transit in Nashville as laid out in the nMotion plan, which includes a number of service enhancements, as well as improvements to the customer experience.

WeGo is already making strides to become an embraced part of Nashville by being a friendly, sustainable, reliable, and trusted partner, with a goal to inspire connectivity one ride and one neighborhood at a time, according to a press release.

“Not getting bigger is no excuse for not getting better,” said WeGo CEO Steve Bland. “Nashville is growing, developing, and embracing new technologies, and is lightyears from the city it was when MTA began in 1973. Right now presents an incredible opportunity for us to rejuvenate our brand so everyone working in, living in, and visiting Nashville can look at us differently because we want to transit differently.”

Thanks to past Metro Nashville budgets, WeGo was able to place an order to replace 20% of its fleet this summer, providing much needed improvements to service reliability. These new vehicles — 31 buses and 19 vans — presented a unique opportunity to refresh the system’s look and feel, while reducing future repainting costs. The arrival of these new buses will also allow WeGo to resume normal service after the short-term service adjustments announced in late June due to vehicle shortages.

Additional service improvements include renovations, a more convenient fare payment system, updated bus routes and streamlined services, bus shelter renovations and additions, Wi-Fi access on select buses, updated route tracking services, and more.

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