Management & Operations

CTA seeking corporate sponsorships for iconic assets

Posted on September 17, 2018

The program will review CTA’s assets — from rail lines and bus routes to rail stations — to identify potential opportunities for sponsorships.
David Wilson
The program will review CTA’s assets — from rail lines and bus routes to rail stations — to identify potential opportunities for sponsorships.
David Wilson

As part of continuing efforts to generate innovative funding to support transit service, the Chicago Transit Authority (CTA) awarded a contract to develop and implement a corporate sponsorship program.

The program will review CTA’s assets — from rail lines and bus routes to rail stations — to identify potential opportunities for sponsorships.

“Our consistent goal is to hold the line on fares and maintain service levels for our customers and this program may help us achieve that,” said CTA President Dorval R. Carter Jr. “Funding from sponsorships and advertising can help support our operations, and enable us to provide the service our customers rely on.”

The Superlative Group was awarded the contract based on its successful track record in monetizing transit agency assets throughout the U.S. The organization has generated more than $2 billion in sponsorship deals over a 23-year period for projects, such as the Cleveland bus rapid transit Health Line for $11 million and the San Diego MTS UCSD Blue Line for $39 million.

CTA assets that may be considered for corporate sponsorship include rail lines; rail stations; bus routes; special events; CTA’s website; Bus and Train Tracker; information materials; and other miscellaneous properties, such as recycling bins and outdoor winter heater lamps at stations and benches.

The Chicago Transit Board awarded The Superlative Group a three-year contract that includes two additional one-year options. The firm will first perform an inventory and marketplace valuation of CTA assets, then begin to seek potential sponsors.

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