Management & Operations

JTA readies launch of enhanced transportation inititatives

Posted on November 26, 2018

The Jacksonville Transportation Authority is readying the launch of new services, including a bus rapid transit line (vehicle shown), park-n-ride, and an on-demand shuttle. Photo: JTA
The Jacksonville Transportation Authority is readying the launch of new services, including a bus rapid transit line (vehicle shown), park-n-ride, and an on-demand shuttle. Photo: JTA

As part of the Jacksonville Transportation Authority’s (JTA) MOVE initiative, the Florida-based agency is advancing a suite of system enhancements called NEXT (Network of Enhanced and Xpanded Transportation) on Dec. 3, 2018.

NEXT INITIATIVES

  • Avenues Walk park-n-ride
  • Nassau Express Select
  • ReadiRide

JTA’s First Coast Flyer bus rapid transit Red Line will operate between Rosa Parks Transit Station and the Beaches with stops at major destinations, including Florida State College Jacksonville South and Downtown Campuses. The Red Line will replace Route 9.

The 18.5-mile Red Line nearly doubles the footprint of the existing First Coast Flyer system, connecting more people to jobs, education, healthcare, and entertainment. The Flyer makes fewer stops and offers 10-minute frequency during weekday peak hours and 15-minute frequency in weekday off-peak hours. The Red Line will offer complimentary Wi-Fi, MyJTA mobile ticketing, onboard monitors with real-time news and other information.

Along with the launch of the Red Line, the Avenues Walk Park-n-Ride will open to serve the First Coast Flyer Blue Line. The new park-n-ride will feature parking for 88 vehicles, First Coast Flyer-branded stations, bike racks, totems, ticket vending machines, solar trash and recycling, and energy-efficient LED site lighting.

The second new service is the Nassau Express Select powered by JTA and NassauTRANSIT. The service will operate two trips in the morning and three trips in the afternoon, Monday through Friday. Vehicles will be equipped with complimentary WiFi, USB ports at seats and real-time passenger information via NextBus. All vehicles will have 13 passenger seats and are equipped with wheelchair accessibility.

The third component of the NEXT initiative is ReadiRide, a new, alternative service offered by JTA through a private contractor, Owl Inc. that will replace the community shuttles. ReadiRide will provide affordable, on-demand transportation to customers within five zones. Customers can choose one-way or round-trip rides from a home, business, bus stop, curbside or anywhere in the service area. ReadiRide will operate Monday through Saturday from 6 a.m. to 7 p.m. Customers will schedule trips directly through Owl Inc.

Additionally, as part of the service changes, the Northside, Highlands and Southeast Community Shuttles will be replaced with three fixed routes.
Community outreach specialists are available at the Rosa Parks Transit Station and transit hubs to answer questions and assist customers with all the service changes.

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