How to Develop and Employ an Effective Motorcoach Risk Management Program

Posted on September 22, 2011 by Robert Crescenzo

Page 3 of 3

Identifying and Controlling Risk

Identifying and controlling the risks associated with your motorcoach operation is very important. Equally as important is the ability to manage a serious loss or crisis.
1. The first step is to write, review and distribute a Crisis Management Plan; this exercise is an excellent risk management tool and is the basis of controlling any serious event.
2. The second step is to conduct a simulated crisis event that will test your staff, operation and company in a controlled and planned manner. Practicing how to manage a crisis is the very best way to identify your strengths and weaknesses as well as how to manage day-to-day operations during a real crisis event. 
Lancer's "The First 24 Hours; How To Develop, Implement and Test A Serious Incident Response Plan" DVD/workbook package  is a resource available to our policyholders that provides both a DVD about crisis management as well as printed material that will assist our policyholders as they create their Crisis Plan. 
Lancer Insurance Group's Safety and Claims staff have conducted 20 crisis simulation exercises over the last year.  Each one has provided our policyholder company with valuable experience and knowledge about how to manage a crisis in their operation. Several of our policyholders have subsequently had to use their plan and simulation experience in a real accident situation and have found themselves much better prepared to manage their vehicles, customers, employees, the media and the event itself.  

3. If you are not convinced your company needs a Crisis Management Plan, ask yourself these questions:

  • What do you consider to be a serious crash or incident?
  • Has your company experienced a serious event?
  • Has the media covered any of these serious events?
  • Has someone from your company been asked to comment on an event that might have occurred at a significant geographical distance from your company's headquarters?
  • Have you ever had to respond to a serious event during nights or weekends?
  • Has your company ever experienced a serious event when you were completely unavailable?
  • Would you know what to do?
  • Do you have a plan in place and have you ever tested that plan?

4. Now that you're convinced that a plan is necessary to write, implement and periodically test, it helps to break the project down into four parts:

  • The Incident - What has taken place?
  • The Response - Your company's immediate actions to put your plan in motion.
  • Controlling the Situation - Knowing what your response team members are doing, establishing representation at the incident scene, making sure the passengers are cared for, and properly dealing with misinformation and the media.
  • The Wrap-Up and Evaluation - Dealing with family members, injuries or worse, alternate transportation, and summarizing and evaluating the process.

Because loss prevention is a major component of any effective risk management program, it's prudent to take the time now to prepare for the event you hope will never happen.



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