Motorcoach

2013 Innovative Operator: Peter Pan Bus Lines

Posted on January 9, 2013 by Brittany-Marie Swanson, Associate Editor

Peter Pan Bus Lines, which will celebrate its 80th anniversary in April 2013, has come a long way since Peter Carmine Picknelly started providing service from Northampton to Boston using just four 1933 Buick Jitney buses.

Now, the operator provides charter bus rental, college and corporate shuttles, transit to sporting events and more. Its new express service allows passengers to travel non-stop between destinations.

“With Peter Pan Express, you can reach your destination by traveling from point A to point B without any stops in between on most routes, and with only one rest stop on longer routes,” says Kimberly Bolduc, marketing manager for Peter Pan Bus. “There is capacity management and reserved seating.”

To promote the service, Bolduc says, Peter Pan has launched advertising on various travel sites and behavioral searches, college print ads, terminal signage and during grassroots events, as well as on radio stations and billboards. They also promote the service through email blasts and on their website.

During Thanksgiving, the operator targeted Boston college and university students — who can take Peter Pan’s campus shuttle to parking, housing, sports facilities, events, or local businesses and attractions in the areas surrounding campus — by putting out a print ad that offered a free sandwich at Cheese Boy when students purchased a side or drink and had a Peter Pan bus ticket.

“Boston is full of college students, which make up a large number of our ridership in the Boston market, so this particular promotion was around students only,” Bolduc explains. “We wanted to give them a nice perk and added value for riding with Peter Pan.”

The marketing campaign received some attention on the social media site Twitter, she adds.

Among its many services, Peter Pan runs Coach Builders, a full service bus, truck and trailer facility.

“Peter Pan’s Coach Builder business has over 30 years in refurbishing, maintenance, repair and graphics applications for Peter Pan’s fleet as well as private intercity and public regional transit organizations,” Bolduc says.

Customers can commission vehicle decals and full wraps, repair or restoration, and a bevy of other services performed by the operator’s highly trained team of specialists.

The operator also demonstrates a commitment to its customers by providing its drivers with a minimum of six weeks of training, which includes customer service training. The drivers undergo daily and weekly evaluations for the duration of the program, which also covers American with Disabilities Act training, emergency evacuation and counter-terrorism techniques, and defensive driving.

To be able to offer the best quality service to its customers, Peter Pan Bus Lines purchased new MCI J4500s “to add to its modern fleet of buses to assure that its passengers will be among the first on the block to enjoy the model’s cutting-edge good looks, legroom and a smoother ride,” Bolduc explains.

The new coaches have clean-diesel engine technology to help reduce emissions and burn less fuel. They are also equipped with free Wi-Fi, large seats with expansive legroom and power outlets for passenger use.
MCI has added a SmartWave integrated tire-pressure monitoring system with new, always-on sensors and an Amerex fire-suppression system and engine compartment fire detection to the new model. The J4500s are also equipped with a Motor Vehicle Safety Standard 210 load-compliant seat track and mounting system with infinite adjustability.

“We’re very impressed with the new bus model,” said Peter Pan Bus Lines CEO/Chairman Peter A. Picknelly. “MCI, leading manufacturer of intercity coaches, has taken what is already a terrific vehicle and modernized it further. We are very pleased to be the first recipient and feel it will further enhance our passengers’ overall travel experience.”

View comments or post a comment on this story. (0 Comments)

More News

IMG announces contribution to SYTA on Give Back Tuesday

The International Motorcoach Group has announced a five-year commitment to the SYTA Youth Foundation.

Wrong-way driver slams into Ariz. Greyhound bus

Arizona Department of Public Safety officials said the bus driver “did an amazing job” keeping the vehicle upright after one of its front wheels was damaged in the high-speed collision.

CH Bus delivers 2 Temsas, opens new maintenance, repair facility

The new facility is located just off Hwy 101 near San Francisco’s SFO airport, which offers a very convenient location for customers.

UMA's President/CEO Parra to retire

During his tenure, Parra helped grow and stabilize membership through creation of Bus & Motorcoach News and the  development of BusRates.com and the Bus and Motorcoach Academy.

ABA chief to represent motorcoach industry on federal committee

Role of committee is to provide information, advice, and recommendations to the Secretary of Transportation on matters relating to the role of intermodal transportation in facilitating mobility with respect to travel and tourism activities. 

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close