Motorcoach

2015 Innovative Operators: TourCoach Charters and Tours

Posted on January 6, 2015 by Brittni Rubin

TourCoach added 12 new vehicles in 2014, including a new Setra S 417, featuring club corner seating and a TopSky glass roof.
TourCoach added 12 new vehicles in 2014, including a new Setra S 417, featuring club corner seating and a TopSky glass roof.

The owners of Los Angeles-based TourCoach Charter and Tours got their start in the industry in 1968 with the creation of Starline Tours. Still in existence today, Starline Tours goes hand-in-hand with Los Angeles tourism. While it offers guided trips of prominent Californian cities, the brand is most famous for its iconic red double-decker buses often spotted around Hollywood and popular celebrity home tours in open-top mini buses.             

At its start, Starline Tours’ fleet consisted of three limos, five motorcoaches and a few minibuses, which provided local Los Angeles services. This included city tours as well as trips to and from Los Angeles International Airport, Disneyland and Universal Studios.

However, the company had a regular client who expressed interest in traveling out of town and encouraged the company to expand. This idea led to increased tour services for Starline Tours and eventually to the birth of its sister brand TourCoach Charter and Tours in 1993.

Between the two brands, clients can travel to California, Nevada, Utah and Arizona, with some services to the east coast as well.

Unlike Starline Tours, TourCoach primarily offers charter services, though tours can be provided if requested. Its biggest customers are athletes, businesses and Rose Bowl attendees. According to TourCoach’s CEO/Founder Noonoosh Sapir, schools and universities were recently added to their client list to increase business during the slow season.

Currently, TourCoach has 75 buses, both small and large models, in its fleet. Vehicle makes mostly consist of Setra, MCI, Prevost and Temsa.

“Every year we add buses to our fleet,” Sapir says. “And having the proper number of drivers in each location helps us too. I can tell you that our loyal staff who have been with us for over 30 years are key factors to our success and growth.”

In 2014 alone, Sapir and her colleagues purchased 12 new buses for TourCoach. This includes the new Setra S 417 (see cover), which is equipped with luxurious features such as club corner seating, a second door and stairwell for easy passenger loading, a TopSky glass roof, Wi-Fi, light sensors, updated passenger electronics and cameras.

“With the new buses comes much newer technology, making the service far more comfortable for the client experience,” Sapir says. “They have been impressed so far.”

Contributing to client comfort is TourCoach’s longstanding focus on customer relations. The founders of TourCoach pride themselves on their comprehensive approach to achieving satisfaction, which they have perfected since the early days of Starline Tours.

At TourCoach, customer service policies are reviewed every six months — prior to the busy season and then again after. Any complaints are investigated and responded to quickly. As well, all drivers and staff members attend continuous in-house training throughout the year on topics ranging from maintenance and safety procedures to client interactions.

However, Sapir believes the key to customer satisfaction is really through the employee and driver mentality.

“I have a close relationship with the staff and our drivers,” Sapir says. “I don’t feel that the company is only mine — it belongs to all the staff. We’re like family. As a result, I think our drivers are all geared toward providing a service for the client and making them happy because they have a strong sense of ownership and belonging. It’s their bus, their clients, their company.”

View comments or post a comment on this story. (0 Comments)

More News

Prevost sponsors online driver training courses offered by ABA

The ABA Driver Training program was developed by safety experts from industry-leading motorcoach companies and manufacturers.

ABA taps Omaha, Neb. for 2020's Marketplace

The dates of the 2020 Marketplace will be Jan. 10 to 14, 2020. This is the first time ABA has come to Omaha for its annual event.

Quarter 2 coach sales down slightly, according to ABA Foundation numbers

The decline in sales for the second quarter were offset by the continued strength of sales of the new 45-foot motorcoaches, which saw a 2% increase over the same period in 2016.

MCI completes 13-motorcoach Coach Atlantic order

The 2018 J4500 has been making news for a landmark interior design that’s added more comfort, space, and a significant number of aesthetic improvements, all features Coach Atlantic wanted to be first to offer its customers.

Mid-American adds 2 MCI J4500s

The 2018 J4500 features new airline-inspired ceiling lights and aisle puck lights that illuminate the roomier cabin which also features new parcel racks that blend with the front cap of the vehicle.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close