ABC, Paradise Trailways team for The Pink Bus

ABC Companies and Hicksville, N.Y.-based Paradise Trailways have teamed up with The Pink Bus to support the Maurer Foundation for Breast Health Education.

The Pink Bus, which is part of the foundation’s mission to increase awareness and promote early detection of breast cancer, will travel throughout the Northeastern U.S., spreading the importance of self-examination as part of their “Size Matters” media campaign.

Paradise Trailways donated the use of a new Van Hool C2145 to be used throughout the year-long campaign, while ABC designed and donated the Pink Bus wrap graphics.