Motorcoach

Motorcoach Council launches outreach campaign

Posted on July 21, 2009

Campaign graphics, slogans and visual comps for the Motorcoach Council's new consumer Website and public awareness campaign -- "Get Motorcoachified" -- were unveiled in Denver, Colo., earlier this month. Launching nationwide this fall, the slogan encourages the consumer to take action and experience motorcoach travel first-hand, while utilizing a unique, and newly coined term that may someday be as widely used and recognized as "Google" or "Yahoo," according to the group.

Although the campaign is designed to speak to various target audiences, the Council recognizes that many loyal coach riders are "aging out" of travel, and that the widespread acceptance of technology-facilitated communication provides an unprecedented and affordable opportunity for the Council to reach a variety of demographics with individualized messages using the Web and social media, in addition to traditional media.

The Council chose to utilize motorcoaches to officially kick off the new promotion and boast their competitive edge over planes, trains and personal autos, a cost effective strategy that embodies the grass-roots spirit of the campaign. The campaign's highly scalable, flexible, and fluid approach affords coach operators the ability to retain their own branding and identity while participating in the campaign. Operators can purchase a full or rear coach bus wrap, bumper sticker or door panel medallion, and can select the campaign slogans and catch phrases that resonate best with their demographic and region.

Along with bus wraps, the Council is developing a new consumer Website www.GetMotorcoachified.com, which will focus on consumer awareness and education of the many benefits of motor coach travel. The Website will list companies participating in the campaign and include the ability for a visitor to easily locate the specific bus company they may have seen wrapped in the campaign graphics or search company name, state, zip code or map location.

 

View comments or post a comment on this story. (0 Comments)

More News

Fung Wah may shutdown permanently

After being unable to secure a pickup and drop-off location in South Station after losing it because of regulatory action in March 2013, President Pei Lin Liang said not having Boston as a site for service likely would mean the end of the company’s operations.

Santa Barbara, Calif. coach co. takes off as airlines cut back flights

When American Eagle stopped serving the local airport, Goleta-based Santa Barbara Airbus 'saw a significant growth in volume,' according to founder and CEO Eric Onnen.

Students in Calif. coach accident were not given safety instructions

NTSB investigators questioned every student and were told that neither of the bus drivers on the trip told them about emergency exit windows or showed them a safety video, per the bus company’s policy.

House committee approves key legislation to stop fed insurance hike

The Appropriations Committee vote tells FMCSA to stop spending money to write a rule or do research; that would raise the federal insurance minimums above the current $5 million figure.

ABC delivers CX45s to Mich., Md.

The new coaches are equipped with Cummins ISX engines coupled to Allison B500G5 transmissions and offer Van Hool standard safety features, including back up camera, lane departure system, Kidde fire suppression and daytime running lights.

 

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close