Motorcoach Council launches outreach campaign

Posted on July 21, 2009

Campaign graphics, slogans and visual comps for the Motorcoach Council's new consumer Website and public awareness campaign -- "Get Motorcoachified" -- were unveiled in Denver, Colo., earlier this month. Launching nationwide this fall, the slogan encourages the consumer to take action and experience motorcoach travel first-hand, while utilizing a unique, and newly coined term that may someday be as widely used and recognized as "Google" or "Yahoo," according to the group.

Although the campaign is designed to speak to various target audiences, the Council recognizes that many loyal coach riders are "aging out" of travel, and that the widespread acceptance of technology-facilitated communication provides an unprecedented and affordable opportunity for the Council to reach a variety of demographics with individualized messages using the Web and social media, in addition to traditional media.

The Council chose to utilize motorcoaches to officially kick off the new promotion and boast their competitive edge over planes, trains and personal autos, a cost effective strategy that embodies the grass-roots spirit of the campaign. The campaign's highly scalable, flexible, and fluid approach affords coach operators the ability to retain their own branding and identity while participating in the campaign. Operators can purchase a full or rear coach bus wrap, bumper sticker or door panel medallion, and can select the campaign slogans and catch phrases that resonate best with their demographic and region.

Along with bus wraps, the Council is developing a new consumer Website, which will focus on consumer awareness and education of the many benefits of motor coach travel. The Website will list companies participating in the campaign and include the ability for a visitor to easily locate the specific bus company they may have seen wrapped in the campaign graphics or search company name, state, zip code or map location.


View comments or post a comment on this story. (0 Comments)

More News

Driver in fatal Calif. motorcoach crash was also owner/operator

It's still too early to definitely say what caused the accident, officials say. There were no signs of braking, such as skid marks, so far, and the tour bus was also determined not to have seatbelts.

Calif. tour bus crash kills 13, injures 31

All the victims were adults, according to the report, with the surviving passengers and the big rig driver only suffering minor injuries.

FMCSA awards grants to train military vets to drive buses, trucks

The current Commercial Motor Vehicle - Operator Safety Training Grant Program awards are projected to go toward training more than 250 people.

FMCSA proposes enhancements to Safety Measurement System's public website

While the Federal Register announcement responds to comments received following the June 29, 2015, notice, no changes will be implemented in the public SMS website display until after completion of the National Academies of Sciences Correlation Study as required by Section 5221 of the FAST Act.

ABA Foundation to double scholarship amounts in 2017

Also announced that all proceeds raised from ABA’s Annual Meeting & Marketplace Live and Silent Auctions will be allocated to the ABAF’s Fund a Future program to fund this scholarship initiative.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close