Motorcoach

Motorcoach Council launches outreach campaign

Posted on July 21, 2009

Campaign graphics, slogans and visual comps for the Motorcoach Council's new consumer Website and public awareness campaign -- "Get Motorcoachified" -- were unveiled in Denver, Colo., earlier this month. Launching nationwide this fall, the slogan encourages the consumer to take action and experience motorcoach travel first-hand, while utilizing a unique, and newly coined term that may someday be as widely used and recognized as "Google" or "Yahoo," according to the group.

Although the campaign is designed to speak to various target audiences, the Council recognizes that many loyal coach riders are "aging out" of travel, and that the widespread acceptance of technology-facilitated communication provides an unprecedented and affordable opportunity for the Council to reach a variety of demographics with individualized messages using the Web and social media, in addition to traditional media.

The Council chose to utilize motorcoaches to officially kick off the new promotion and boast their competitive edge over planes, trains and personal autos, a cost effective strategy that embodies the grass-roots spirit of the campaign. The campaign's highly scalable, flexible, and fluid approach affords coach operators the ability to retain their own branding and identity while participating in the campaign. Operators can purchase a full or rear coach bus wrap, bumper sticker or door panel medallion, and can select the campaign slogans and catch phrases that resonate best with their demographic and region.

Along with bus wraps, the Council is developing a new consumer Website www.GetMotorcoachified.com, which will focus on consumer awareness and education of the many benefits of motor coach travel. The Website will list companies participating in the campaign and include the ability for a visitor to easily locate the specific bus company they may have seen wrapped in the campaign graphics or search company name, state, zip code or map location.

 

View comments or post a comment on this story. (0 Comments)

More News

Crowdsourced tech company, OurBus, expanding in Northeast

New route will connect Washington, D.C; Philadelphia; Allentown, Pa.; and Binghamton and Ithaca, N.Y., effective September 21.

Mich.'s Indian Trails adds Prevost, Temsa coaches

The H3-45s all have comfort features comparable to a commercial airline’s business class — reclining seats with ample leg room, headrests and footrests, and more.

ABA Foundation's board plots future of group travel industry

Pledged to continue using the ABA's Marketplace as the focal point for raising funds for its Fund A Future scholarship campaign.

FlixBus European business sees 50% uptick over summer

Top destinations in summer 2018 were: Berlin, Paris, Munich, Hamburg, Prague, Frankfurt, Vienna, Amsterdam, Rome, and Milan.

8 die after Greyhound, tractor-trailer crash head on

The driver of the truck, who survived the head-on crash, was hauling produce from California to Tennessee when his semi blew a tire and the vehicle “just locked up."

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation