Motorcoach

Motorcoach Council launches outreach campaign

Posted on July 21, 2009

Campaign graphics, slogans and visual comps for the Motorcoach Council's new consumer Website and public awareness campaign -- "Get Motorcoachified" -- were unveiled in Denver, Colo., earlier this month. Launching nationwide this fall, the slogan encourages the consumer to take action and experience motorcoach travel first-hand, while utilizing a unique, and newly coined term that may someday be as widely used and recognized as "Google" or "Yahoo," according to the group.

Although the campaign is designed to speak to various target audiences, the Council recognizes that many loyal coach riders are "aging out" of travel, and that the widespread acceptance of technology-facilitated communication provides an unprecedented and affordable opportunity for the Council to reach a variety of demographics with individualized messages using the Web and social media, in addition to traditional media.

The Council chose to utilize motorcoaches to officially kick off the new promotion and boast their competitive edge over planes, trains and personal autos, a cost effective strategy that embodies the grass-roots spirit of the campaign. The campaign's highly scalable, flexible, and fluid approach affords coach operators the ability to retain their own branding and identity while participating in the campaign. Operators can purchase a full or rear coach bus wrap, bumper sticker or door panel medallion, and can select the campaign slogans and catch phrases that resonate best with their demographic and region.

Along with bus wraps, the Council is developing a new consumer Website www.GetMotorcoachified.com, which will focus on consumer awareness and education of the many benefits of motor coach travel. The Website will list companies participating in the campaign and include the ability for a visitor to easily locate the specific bus company they may have seen wrapped in the campaign graphics or search company name, state, zip code or map location.

 

View comments or post a comment on this story. (0 Comments)

More News

Vandalia Bus Lines named Motorcoach Operator of the Year

The annual award given by METRO Magazine was presented to Dennis Streif, his mother Judy and son Phillip at this year's UMA Expo in Atlanta.

Spanish-based Irizar introduces new motorcoach to the U.S. market

The i6 models on display this week at UMA Expo in Atlanta are available in a height of either 12.23 or 12.89 ft. and have been fully developed to the needs of North American operators, complying with all U.S. DOT requirements and manufactured entirely in the European Union.

American Seating unveiling new Wayfarer prototype at UMA Expo 2016

This year, American Seating is developing a new back option for Wayfarer focused on the private tour and charter market, and will exhibit this Wayfarer-TC prototype at the 2016 UMA Expo.

MCI bringing its reliability-driven vehicles and more to UMA Expo 2016

Will showcase two new 2016 J4500 coaches with a tighter-turning independent front suspension system, new two-door Setra S 417 Top Class and more.

CH Bus Sales delivers 3 Temsa TS 30s to Guam

Turtle Tours’ 36 passenger TS 30 coaches have enhanced features, such as 110-volt plugs and an elite REI audio/video system with three 15-inch monitors.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close