Campaign graphics, slogans and visual comps for the Motorcoach Council's new consumer Website and public awareness campaign -- "Get Motorcoachified" -- were unveiled in Denver, Colo., earlier this month. Launching nationwide this fall, the slogan encourages the consumer to take action and experience motorcoach travel first-hand, while utilizing a unique, and newly coined term that may someday be as widely used and recognized as "Google" or "Yahoo," according to the group.
Although the campaign is designed to speak to various target audiences, the Council recognizes that many loyal coach riders are "aging out" of travel, and that the widespread acceptance of technology-facilitated communication provides an unprecedented and affordable opportunity for the Council to reach a variety of demographics with individualized messages using the Web and social media, in addition to traditional media.
The Council chose to utilize motorcoaches to officially kick off the new promotion and boast their competitive edge over planes, trains and personal autos, a cost effective strategy that embodies the grass-roots spirit of the campaign. The campaign's highly scalable, flexible, and fluid approach affords coach operators the ability to retain their own branding and identity while participating in the campaign. Operators can purchase a full or rear coach bus wrap, bumper sticker or door panel medallion, and can select the campaign slogans and catch phrases that resonate best with their demographic and region.
Along with bus wraps, the Council is developing a new consumer Website www.GetMotorcoachified.com, which will focus on consumer awareness and education of the many benefits of motor coach travel. The Website will list companies participating in the campaign and include the ability for a visitor to easily locate the specific bus company they may have seen wrapped in the campaign graphics or search company name, state, zip code or map location.