Motorcoach Council begins outreach program

Posted on September 18, 2009

The Motorcoach Council is inviting operators across North America to be part of its "Get Motorcoachified" bus wrap public awareness campaign.

For as little as $45 (estimated cost of one bumper wrap), a motorcoach operator can now join the Motorcoach Council's campaign and do their share to promote the motorcoach industry as a whole, change the perception of motorcoach travel and increase ridership.

The "Get Motorcoachified" campaign's vibrant color palette, iconic graphics and catchy slogans were designed to amuse, educate, and intrigue while building consumer familiarity with the term "motorcoach," as they make an impact on the road, according to the Council.

"We need to inform the traveling public that we provide travel and transportation options that are comfortable, fiscally attractive and good for the environment," said Heather Horton, spokesperson for the Motorcoach Council. "Motorcoach travel reduces our nation's dependency on foreign oil, generates new employment opportunities and stimulates the economy."

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