ABC, REI kick off Motorcoach Council campaign

[IMAGE]CBA-coach-wrap-resize.jpg[/IMAGE]

ABC Companies and Radio Engineering Industries Inc. (REI) helped the Motorcoach Council kickoff their 'Get Motorcoachified' campaign at the California Bus Association's 36th Annual Convention and Trade Show.

The Monday luncheon, sponsored by ABC Companies and REI, showcased a Van Hool T2140 motorcoach with a full 'Get Motorcoachified' vehicle wrap as the backdrop for the presentation by the Motorcoach Council.

Todd Holland was the guest speaker for the Motorcoach Council and presented an overview of this marketing initiative designed to promote public awareness about the availability, selection, usage, and benefits of motorcoach transportation. He also introduced ABC Companies Voluntary Opt-In Service Parts Program created to help support the Council's industry wide marketing program.

In addition to providing discount coupons for campaign-branded Bumper Wraps, ABC and REI presented gift certificates good for one free bumper wrap to ten lucky operators, including Tony Fiorini of Silver State, Kevin Creighton of West Valley, Bill Allen of Amador, Chris Riddington of Classic Charter, Tom Giddens of Pacific Coachways, Elaine Ficket of H&L and John Hartley of Gold Coast.

Clint Guth, ABC's Regional VP and General Manager, Western Region, remarked, "CBA is a great organization and we were pleased to be able to partner with them and with REI to help convey the Motorcoach Council's initiative to CBA's membership."