Motorcoach

ABC, REI kick off Motorcoach Council campaign

Posted on November 25, 2009

[IMAGE]CBA-coach-wrap-resize.jpg[/IMAGE]

ABC Companies and Radio Engineering Industries Inc. (REI) helped the Motorcoach Council kickoff their 'Get Motorcoachified' campaign at the California Bus Association's 36th Annual Convention and Trade Show.

The Monday luncheon, sponsored by ABC Companies and REI, showcased a Van Hool T2140 motorcoach with a full 'Get Motorcoachified' vehicle wrap as the backdrop for the presentation by the Motorcoach Council.

Todd Holland was the guest speaker for the Motorcoach Council and presented an overview of this marketing initiative designed to promote public awareness about the availability, selection, usage, and benefits of motorcoach transportation. He also introduced ABC Companies Voluntary Opt-In Service Parts Program created to help support the Council's industry wide marketing program.

In addition to providing discount coupons for campaign-branded Bumper Wraps, ABC and REI presented gift certificates good for one free bumper wrap to ten lucky operators, including Tony Fiorini of Silver State, Kevin Creighton of West Valley, Bill Allen of Amador, Chris Riddington of Classic Charter, Tom Giddens of Pacific Coachways, Elaine Ficket of H&L and John Hartley of Gold Coast.

Clint Guth, ABC's Regional VP and General Manager, Western Region, remarked, "CBA is a great organization and we were pleased to be able to partner with them and with REI to help convey the Motorcoach Council's initiative to CBA's membership."

View comments or post a comment on this story. (0 Comments)

More News

Harmon Brothers Charter Service joins Trailways network

As part of Trailways, it will be known as Harmon Brothers Trailways.

Prevost adds 3 Parts & Service Centers to network

The new locations bring the total of Prevost owned and operated service centers to 14, nearly double the size of the largest competitor network. In addition, the service network is supported by more than 150 certified Volvo Truck locations.

ABC to open new Calif. parts, service center

The Newark location is on the east side of the San Francisco Bay and offers easy access to customers via Route 84, and Interstate 880.

IMG partners with int'l tour group for customer service training

The ITMI training will help build brand recognition, increase driver morale and retention, and give tips for handling the challenges on the road and long-distance travel.

One Year Later: Irizar i6 Gains in U.S. Market

After launching its sleek, black motorcoach into the U.S., the bus builder is seeing strong results among operators and clients.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close