ABA Facebook page hits 1,000 'Fans'

Posted on May 7, 2010

The American Bus Association (ABA) recently marked a milestone in member-driven social networking success for associations, as its number of members self-identifying and officially registering as "fans of ABA" on ABA's Facebook page surged past 1,000 people.

"Having more than 1,000 Facebook followers speaks volumes about the enthusiasm of our association members, their eagerness to connect with one another professionally and socially, and the value they find in using Facebook to exchange information and ideas with their peers as well as ABA's staff that's always ready to serve their needs," said ABA President & CEO Peter Pantuso, CTIS. "Business relationships start with relationships first."

ABA carefully monitors feedback to Facebook postings, and regularly feeds the voracious appetite for information inherent in being a Facebook loyalist.

ABA made a strategic decision — knowing it was a risky in the Facebook frontier days of early 2009 — to end its blog to refocus on Facebook instead as the primary forum to reach members and receive feedback. Blogs were no longer leading edge technology anymore — but the function they served was not going to go away. Instead, ABA surmised, the function of posting and engaging by encouraging feedback and discussion was going to shift to social networking.

ABA's Facebook updates regularly on Hill legislation action, Marketplace and Product Pavilion developments, new member benefits and programs, and links to buzz-inducing news stories and other motorcoach, tourism and travel trends, ABA members flocked to become fans of the association on Facebook.


View comments or post a comment on this story. (0 Comments)

More News

Driver in fatal Calif. motorcoach crash was also owner/operator

It's still too early to definitely say what caused the accident, officials say. There were no signs of braking, such as skid marks, so far, and the tour bus was also determined not to have seatbelts.

Calif. tour bus crash kills 13, injures 31

All the victims were adults, according to the report, with the surviving passengers and the big rig driver only suffering minor injuries.

FMCSA awards grants to train military vets to drive buses, trucks

The current Commercial Motor Vehicle - Operator Safety Training Grant Program awards are projected to go toward training more than 250 people.

FMCSA proposes enhancements to Safety Measurement System's public website

While the Federal Register announcement responds to comments received following the June 29, 2015, notice, no changes will be implemented in the public SMS website display until after completion of the National Academies of Sciences Correlation Study as required by Section 5221 of the FAST Act.

ABA Foundation to double scholarship amounts in 2017

Also announced that all proceeds raised from ABA’s Annual Meeting & Marketplace Live and Silent Auctions will be allocated to the ABAF’s Fund a Future program to fund this scholarship initiative.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment


Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close