Motorcoach

Motorcoach Council hires PR firm

Posted on October 15, 2010

The Motorcoach Council announced that it recently retained Philadelphia-based public relations firm, Barton Gilanelli & Associates Inc. (BGA) "to promote public awareness about the availability, selection, usage and benefits of motorcoach transportation."

Through this relationship, the Motorcoach Council hopes to similarly improve public perception of the motorcoach, expand the overall market and increase ridership nationwide. By collaborating with BGA, the Motorcoach Council should capture the attention of TV producers, magazine editors and travel writers at the highest levels of print and broadcast media.

"I believe North Americans are ripe for change and looking for new travel solutions," said Heather Horton, Executive Director of the Motorcoach Council. "The general public simply needs to be informed about the latest findings on the environmental benefits of motorcoach transportation and the luxury, comfort, convenience and value our coaches provide. Once realized, I believe we'll see a significant shift in favor of our services, as we're clearly the smarter, 'greener choice' for group travel."

 

 

View comments or post a comment on this story. (0 Comments)

More News

Silverado Stages names new CEO

John Busskohl has been an executive in the motorcoach and bus industry for the past 24 years and has managed large, multi-market organizations for most of that time.

MCI delivers first Commuter Coach to Broward County

Designed for higher speeds, the Buy-America-compliant, Altoona-tested MCI Commuter Coach uses a high-floor design that raises passengers and the driver above traffic, along with a long-travel suspension for a smooth ride.

79th Trailways conference slated for Calif.

The Trailways Annual Stockholders Meeting and Conference is a private gathering comprised of only Trailways Transportation owners and representatives. Located throughout North American and parts of Europe, these privately owned or operated bus and coach companies are affiliated with the well-known respected Trailways brand.

MCI introduces Web-based learning, ramps up 2015 training schedule

The Learning Management System works with smart phones and tablets as well as PCs and Macs, allowing technicians to access the modules at their work stations

CH Bus delivers Temsa TS-45 to Texas

Arrow Trailway’s TS 45 coach has seating for 56 passengers and includes quality features such as 110-volt plugs with USB ports, Alcoa Durabright wheels, REI monitors, and side and driver shades.

See More News

Post a Comment

Post Comment

Comments (0)

Please sign in or register to .    Close