Prevost, NASCAR announce multi-year partnership

Posted on March 12, 2013

Prevost and NASCAR announced a new multi-year partnership that designates the Sainte-Claire, Quebec-based company as the Official Luxury Motorcoach of NASCAR. In doing so, Prevost reinforces its nearly 30-year association with the one of the top spectator sports in the U.S. and increases its visibility with an influential and vibrant cross-section of American business.

“This partnership between Prevost and NASCAR is a natural fit for two thriving brands that share an unrelenting commitment to innovation,” said Prevost President/CEO Gaetan Bolduc. “Prevost motorcoaches are fixtures at NASCAR events, populating driver, team owner and NASCAR officials’ parking lots. Prevost hospitality, executive, and technical support coaches serve as mobile work stations for manufacturers and sponsors.”

With 38 race weekends and an average race-day attendance of more than 100,000 fans at NASCAR Sprint Cup events, many thousands of fans experience NASCAR via tour and charter bus groups annually.

“Many Prevost operators gain valuable business from the transportation needs of racing events. Prevost passenger coaches, the industry’s premium seated coaches, transport great numbers of fans to NASCAR races each weekend.” said Robert Goodnight, Prevost VP, new coach sales.

Prevost’s involvement with NASCAR began in the 1980s as Featherlite Coaches and Marathon Coach led the way in providing trackside offices and living quarters for competitors, sponsors, suppliers and families who made the racetrack their home throughout the race season.

Able to easily withstand the rigorous demands of a 10-month long NASCAR season, Prevost and its converter partners produce the highest quality custom motorcoaches with the deluxe amenities of a five-star hotel. Each race weekend, whether as a motorhome or as an executive coach, Prevost motorcoaches play an integral role in the transportation and staging of high-quality NASCAR events across the country.

NASCAR will utilize Prevost’s state-of-the-art luxury motorcoaches this year for at-track hospitality through the NASCAR Fuel for Hospitality program. The NASCAR Fuel for Hospitality program was specifically designed for Official NASCAR Partners to provide employees and customers with a VIP race-day experience at the track. In addition, Prevost will also be joining the NASCAR Fuel for Business Council to buy and sell directly with top Fortune 500 companies.

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