Motorcoach

ABA Report: Marketplace generated $108M in business for attendees

Posted on March 28, 2013

An economic survey of delegates attending the American Bus Association’s (ABA) 2013 Marketplace in Charlotte, N.C., shows that Marketplace generated $108.3 million in booked and future business for show participants.

The report, conducted by the New York economic consulting firm John Dunham and Associates, duplicates a study following Marketplace 2012 in Grapevine, Texas, with the $108.3 million figure representing a $30 million increase from 2012 to 2013, or a 28% growth over the total amount of business generated in 2012.

“The numbers are quite startling,” said ABA President/CEO Peter J. Pantuso. “We’ve always said it’s a must attend show, and this number clearly points out that you’ve got to be there to get that business.

Five categories of Marketplace attendees — receptive operators, lodging representatives, destination marketing organizations (DMOs), attractions and associates — were surveyed. Respondents were asked to list the amount of business generated in three categories: business booked at Marketplace 2013, business booked following Marketplace 2013, and the total amount of business that respondents expected to generate from Marketplace 2013 contacts. The survey sample is statistically significant to within +/- 3.3%.

The average business booked per firm due to Marketplace in 2013 was $78,440, according to the report.

“If you went through and looked at the cost for an attendee, their out of pocket cost to attend Marketplace is somewhere in the neighborhood of about $2,500, so that $78,000 represents about a  31 to 1 return on investment,” said Pantuso.

While the results of the study provide an excellent marketing tool for ABA, Pantuso said the greatest benefit could be for possible Marketplace attendees.

“It is a bit of marketing tool for the organization, but most importantly, the reason we did it first last year was because members were asking us for the information,” he explained. “Many times an individual who is interested in coming to Marketplace has got to convince somebody else in the organization that it’s good value, so they are able to take this study and show there is a more than 30 to 1 return on their investment.”

ABA’s 2014 Marketplace will be held Jan. 11 to 15 in Nashville, Tenn., in the new Music City Center. Registration opens April 10 for motorcoach and tour operators, DMOs, receptive operators and associates. It opens April 11 for hoteliers and attractions. Complete information can be found on ABA’s website.

 

View comments or post a comment on this story. (0 Comments)

More News

Man jumps out of Greyound bus, dies

According to the Florida Highway Patrol, the 36-year-old man opened a window on the left side of the bus and jumped for unknown reasons. He was then taken to an area hospital where he was pronounced dead.

BusRates.Com launches enhanced website

With improved access across a variety of devices, including tablets, smartphones and personal computers, travel planners can contact companies directly through BusRates.com, skip the middleman, avoid price markups typically found with travel brokers and agents and get the information straight from the source.

Rally Bus to offer travel for Pope Francis' Philadelphia visit

The Papal visit to the city in September culminates in the Pope’s celebration of Sunday mass for an estimated two million visitors on Ben Franklin Parkway, one of the largest public gatherings that Philadelphia has ever had.

MCI delivers J4500s to Fla., N.J.

The MCI J4500, designed with the assistance of BMW Design Works USA, is the top-selling coach in the industry, according to the company.

Man pleads guilty in 2014 Greyhound bus driver attack

Maquel Morris was arrested in January 2014 after authorities said he got out of his seat and attacked the driver of the Dallas-bound bus and tried to roll the vehicle near Tonopah, about 50 miles from Phoenix.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close