Motorcoach

Motorcoach Marketing Council taps new executive director

Posted on November 20, 2015

At its semi-annual meeting in Phoenix, the Motorcoach Marketing Council named Chinook Holdings and its principal, Christian Riddell, as its new executive director to help the council move its objectives into the future.

Riddell has been the spokesman for the council during the previous two years and has been instrumental in the development of the council's products, services and trainings.

“We are excited at this new chapter in the history of the council," said Peter Shelbo, the council's chairman. "This is a very exciting new direction for us. We are thrilled at the opportunities this presents to us and to the industry we serve.”

Riddell has a long history in the motorcoach industry, starting his career as a driver  and sales manager for a small operation in Portland, Ore. After a decade away from the industry, where he spent the interim time working to hone his marketing skills (including the opportunity to serve as the creative director for a large west coast company), he came back to bring his expertise to the business he is so passionate about. In the last five years he has created several companies that all serve the motorcoach industry, including the development of websites, marketing materials, industry newsletters and more.

The Motorcoach Council's GoMotorcoach program has recently been receiving international attention and has helped hundreds of operators around North America create powerful inexpensive marketing materials, train their sales staff, create powerful social media campaigns, recruit new drivers and market more effectively.

View comments or post a comment on this story. (0 Comments)

More News

MCI delivers J4500s to Delaware Express

Equipped with Detroit Diesel engines, preferred by Delaware for telematics capabilities used to signal maintenance requirements.

GO Riteway acquires Cardinal Buses

Based in Middlebury, Indiana, Cardinal Buses also has satellite offices in Mishawaka, Indiana and Holland, Michigan.

Champion Coach carries champions to Super Bowl in MCI J4500s

Greenville, S.C.-based operator earned the exclusive right to transport both contenders to the Super Bowl.

DC Trails joins IMG network

The Lorton, Virginia-based operation was founded in 2001.

Dallas limo operator adds 2 MCI J4500s

Prime Limo's new coaches include the J4500’s optional Bendix Fusion system, offering ADAS (Advanced Driver Assistance Systems) with collision mitigation.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation