To divide responsibility for the North American market under the leadership of National Sales VP, Jack Forbes, Prevost named Glen Gendron and Keith Hayward to directors of new coach sales, Eastern Region and Western Region, respectively.

“The creation of the two regional director positions strengthens the sales team and brings Prevost closer to the company’s customers,” Forbes said.

Gendron has worked for Prevost for more than 20 years and was most recently the director of pre-owned coach sales. He began his career in parts sales in 1996. Over the years, he has also worked as a regional parts sales manager and as a product expert in the Prevost manufacturing facility in Sainte-Claire, Quebec, Canada. In his new role, Gendron will provide valuable insight into the customer experience from order to delivery of a Prevost premium passenger coach.

Hayward comes to his new role after nine years as a regional sales manager with Prevost.

Before joining Prevost, Hayward worked as a sales manager and sales trainer in the pharmaceutical industry. Describing himself as environmentally conscious, Hayward said he was attracted to the motorcoach industry because of the key role it can play in addressing traffic and air quality concerns, particularly in the Western U.S.