Motor Coach Industries (MCI), a subsidiary of New Flyer Industries Inc., announced that Shane Shipman has joined MCI as new coach sales VP, southeastern U.S. He is taking over the territory from Brian Lichter, who is returning to MCI Pre-Owned Coach sales representative for the Midwest, effective May 1.

Shipman will be responsible for MCI customers in Florida, Georgia, North Carolina, South Carolina, and Tennessee, and reports to Pat Ziska, New Coach Sales VP.

“Our sales teams are the frontline connection to MCI customers and they are dedicated to reliably serving our customers,” said Patrick Scully, executive VP, sales and marketing. “Shane and Brian are part of a company-wide team that understands the everyday operating needs of every customer we have. Sales go beyond the purchase to keep our customers on the road so our customers can focus on growing their business.”

Shipman has a 21-year career in motor coach operations including general manager positions with two major motorcoach operators based in Atlanta and as director of Megabus.com Southeast. He was also director of charter sales and operations for Coach America, working at its Orlando, Fla., and Atlanta locations.

With the return of Brian Lichter to pre-owned coach sales, MCI is expanding in the midwest by dividing the territory into two separate regions. Lichter will be responsible for customers in Minnesota, Wisconsin, South Dakota, North Dakota, Iowa, Nebraska, Kansas, and Missouri. Bob Dethloff remains responsible for customers in Illinois, Indiana, Michigan, Ohio, West Virginia, and Kentucky.

Lichter first worked for MCI between 1996 and 2004 as a pre-owned sales representative at the company’s Sales and Service Center in Des Plaines, Il. He returned to MCI as a regional VP, New Coach Sales for the southeast in 2011. In his new role, he will report to Mitch Guralnick, VP, Pre-Owned Coach Sales.