Motorcoach

Daimler Buses and REV Group team up in North America

Posted on January 4, 2018

Daimler AG’s bus division awarded REV Coach LLC the North American
sales rights to the Setra brand. Starting January 2018, REV will sell Setra motorcoaches in the U.S. and Canada. Visitors of the upcoming 2018 UMA Motorcoach EXPO in San Antonio will already find a Setra motorcoach at REV’s exhibition stand.

From July 1, 2018, REV Coach will also be responsible for Setra’s aftersales services. The strategic partners have agreed to jointly explore further opportunities in the North American market in the future. REV Coach succeeds coach manufacturer Motor Coach Industries International Inc. (MCI) as Daimler Buses’ general distributor in North America.

To guarantee a smooth transition process long-term partner MCI will remain in charge for aftersales business until June 29, 2018.

“Together with the REV Group, we will strive to further expand Setra’s market coverage, strengthen our performance, and further improve support to better serve our coach customers in the United States and Canada,” said Ulrich Bastert, head of marketing, sales, & customer services at Daimler Buses. “On this occasion it is important to me to also thank our previous partner MCI for their contribution to our coach business in North America. In particular, we thank MCI for being very cooperative during the entire transition process, although we decided to terminate the distribution rights agreement as the product ranges of both companies do not fit perfectly well with each other.”

Tim Sullivan, CEO/president of REV Group, commented: “We have enjoyed a long relationship as both a purchaser of chassis’ and vehicles and a supplier of truck components for many years but this new strategic partnership takes our relationship to a whole new level. As a start, we believe that adding the Setra motorcoach to the REV Group full line of buses will provide yet another first class entrée to our portfolio of transportation vehicles. This collaborative agreement provides for limitless transportation opportunities to explore in North America that we jointly believe will significantly enhance our overall market presence.”

View comments or post a comment on this story. (0 Comments)

More News

Martz Group to add 23 D4505, 18 J4500 MCI coaches

For its new 2018 models, Martz ordered the programmable interior color lighting, Wi-Fi and power outlets, the new rear window option and comfortable seating for 60 on its new, expansive J4500 coaches.

FlixBus launches in U.S. on major routes in the Southwest

For the first phase, 180 initial FlixBus connections will be operated by six regional bus partners.

Ohio's Cardinal Transportation adds 2 Van Hool TX45s

Both new 56 passenger Van Hool TX45s are equipped with Detroit Diesel DD13, 450 HP engines and Allison B500 (Gen5) six-speed automatic transmissions, and feature Amaya A2TEN leather seats with fabric inserts and three-point seat belts.

ABA, UMA first joint Congressional 'Fly-in' a success

Overall, 116 members from both organizations met with more than 150 congressional offices.

Europe's FlixBus inaugurates 1st 100% electric long-distance bus line

Company is also planning to expand to the U.S. as FlixBus USA.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close