April 5, 2010
In addition, Heather Horton will now serve as executive director of the Motorcoach Council and help develop and implement the new programs and policies set forth by the Board, while actively providing outreach to the industry and to the general public.
December 28, 2009
A founding member of the council, the company established a voluntary, opt-in program for customers to contribute one-half of one percent of their MCI Service Parts purchases.
September 24, 2009
Equipped with three-point seat belts, the new coaches also have wheelchair lifts, surveillance cameras and other security and performance technologies that are standard on newer MCI models.
September 18, 2009
The "Get Motorcoachified" campaign's vibrant color palette, iconic graphics and catchy slogans were designed to amuse, educate, and intrigue while building consumer familiarity with the term "motorcoach," as they make an impact on the road, according to the Council.
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