News Tagged With: rebranding
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April 15, 2014

Oklahoma City transit changing name, increasing service

The new identity, EMBARK, will represent all services — bus transit, parking and ferry.


March 6, 2014

N.Y. transit plans nearly $1M rebranding campaign

Rochester-Genesee Regional Transportation Authority is hoping to increase ridership by making changes to its uniforms, the logo displayed on its buses and names for some bus lines. The agency also plans to redesign bus routes and open a new transit center.


October 25, 2013

Foothill Transit to unveil new fleet branding

It is the first complete redesign in the agency’s 25 year history. The new design pays homage to the original blue striping and bright white exterior while adding green, to mimic the hills of the foothill communities and convey the message that the agency provides a green transportation option.


December 10, 2012

Tenn. paratransit rebrands to draw interest

Kingsport Area Transit Service changed the name of its ADA/Paratransit service to Dial-A-Ride,” and created a new logo.


September 11, 2012

RIPTA halts fleet paint job plans amid cost concerns

Embattled CEO Charles Odimgbe, who was placed on administrative leave last month while the agency's finances are being investigated, ordered the new color scheme, but did not seek the approval of the agency’s board of directors, a RIPTA spokesperson said.


August 31, 2012

Illinois State U. transit system gets new name

Changed to Connect Transit. Added amenities such as bathrooms and a covered building. Repainting buses with the new name and offering a real-time arrival information app.


August 17, 2012

Omnitrans unveils new buses, brand

Two New Flyer Xcelsior 2012 40-foot transit buses on display were decked out with a bold new fleet design in bright green and blue. Twenty of the new buses will be deployed in coming weeks to replace retiring models.


August 10, 2012

Calif.’s Omnitrans launches rebranding

Will unveil new logo, slogan, fleet graphics, bike racks and mascot.


July 12, 2012

CapMetro debuts clean diesel buses

A total of 54 New Flyer buses were approved for purchase as a part of Capital Metro’s bus replacement strategy to maintain a state of good repair. The buses cost a total of $23.3 million.


September 26, 2011

U. of Wyoming rebrands transit system

The renaming of the transit system to "Roundup" coincides with the arrival of six new clean diesel buses, which will be unveiled in October.


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