May 3, 2012
Developed in Europe and spreading to all parts of the world with a consumer focus, "Smart Move" clearly depicts all the benefits of motorcoach travel from the perspective of reducing congestion, reducing the environmental impact of travel, and showing the fun of traveling together as groups.
February 13, 2012
The Smart Move campaign is endorsed by 86 committed partners around the world. The Motorcoach Marketing Council will disseminate and share Smart Move campaign and marketing materials, fact sheets, videos and best practices with its motorcoach operators and campaign supporters to strengthen the Smart Move outreach to politicians, media, and the general public.
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